Bell Media – Moat Partnership

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CBJ – Stuart Garvie, President, Bell Media Sales has announced that Bell Media is partnering with industry leader Moat Analytics, making it one of the first Canadian multimedia companies to name a viewability vendor. The partnership is designed to allow Bell Media to maximize digital advertising results by providing viewability tracking for its brand clients, and further its best-in-class user and advertiser experiences.

“Buyer confidence is extremely important to us and we are 100% committed to delivering the highest quality inventory and transparency in the market,” said Garvie. “Partnering with the Moat team to deliver industry-leading brand intelligence and analytics to our clients is a natural fit, so we can offer additional analysis and update campaigns based on viewability scores.”

“We are proud to partner with Bell Media and power viewability and related analytics on some of the leading websites in Canada, including CTV.ca, TSN.ca, and RDS.ca,” said Jonah Goodhart, Co-Founder and CEO of Moat. “Bell Media is taking a leadership position in the market and is helping to pave the way for greater transparency and success for marketers in digital.”

As a result of the partnership, Bell Media clients are expected to benefit from an even deeper level of transparency into their advertising spend and will garner a better understanding of how their money was used. This will provide a strong framework for clients when developing strategy for future campaigns across digital platforms.

“We are working to bring new information, insights, and initiatives to the marketplace,” said Garvie. “Bell Media has the highest standards and we are always looking to optimize the opportunities that exist within our suite of products.”

@CanBizJournal

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