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February 10

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Strategy for Sustainability

By Adam Werbach (Harvard university press, 2009)
As Global CEO of Saatchi & Saatchi S, Werbach is an authoritative voice about a business strategy for sustainability. In his book, Strategy for Sustainability, Werbach reminds his readers that more than ever before, consumers, employees, and investors are committed to doing good. Thus, any ...
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Drive

(Harvard Business Press, 2009)
In his new book, Drive, Daniel Pink writes about how motivation, as we know it, is all wrong. While the traditional carrot-and-stick approach worked in the 20th century, Pink draws on 40 years of research to show it’s the wrong way to motivate people for ...
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