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AUGUST 2015
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The Canadian Business Journal
reported sales exceeding $100 million to date,
Cymax has reached high ranks in the e-tail world.
Founded in 2004 by CEO Arash Fasihi,
Cymax started out with primarily selling televi-
sion stands and entertainment furniture. Inspired
by his wife when looking to purchase a television
stand not available in Canada, they found a stand
sold by a company in the US but wouldn’t ship to
Canada. Instead, they had to go through the dis-
tributor to purchase it. That’s with the light bulb
turned on for Arash Fasihi to start a website and
make this product available in Canada.
The business launched its first website
Audio-Video-Furniture.com in 2004, specializing
in TV stands. “Our business started to grow from
then as we expanded the product line and the
partenrships that we have with the vendors we
continue to work with today” says Fasihi.
The company eventually grew to sell products
on 115 niche websites and eventually began to
consolidate products onto fewer websites. “We’re
constantly upgrading our systems, procedures
and marketing strategies to compete and further
our investment and revenue’ says Fasihi. Today,
Cymax operates fewer than three microsites and
focuses on selling home and office furniture
through their flagship website, cymax.com.
The Cymax team consists of 120 members
that consistently collaborate together to adapt to
the constant changes in the industry. “We work
towards meeting our goals with the priorities of
the company and corporate initiatives in mind.
We track everything, as our team is very analyti-
cal and knows our business well’ says Fasihi.
The Cymax Guarantee
Responding to consumer trends, in 2014 Cymax
launched initiatives for an improved experience
for mobile and tablet users. They realize that
their customers are both tech-savvy and pressed
for time. Improving navigation, speed and con-
nectivity ensures that their customers can access
the information they want and make a pur-
chase anywhere at any time. Cymax has created
a simple shopping solution. Their proprietary
e-commerce technology allows customers to
see thousands of options for their home quickly
and easily.
Cymax strives for definitive customer satis-
faction. They are passionate about creating an
optimal experience for their customers. “Each
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