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11
MAY 2015
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The Canadian Business Journal
drone, and show it off in a way that farmers
can see. They get interested and want to take a
closer look,” he elaborates.
Using the latest
technology
“Farmers love technology. The public may not
realize how much technology is actually used on
the farm,” says Genik.
The primary drone that AgSky uses is the
sophisticated, auto-piloted senseFly eBee Ag
drone, especially designed for agricultural use.
The drone has the ability to self-adjust in harsh
weather conditions, withstanding sudden gusts
of harsh prairie wind (up to 45 km/h). It has a
three-foot wingspan, a styrofoam and carbon
fibre frame weighing only 1.5 lbs, and flies 300–
400 feet above ground. It can cover 400 acres in
a single flight and can last up to 45 minutes with
its lithium polymer battery. By switching batter-
ies, the drone can be used to cover a large area
in a short amount of time—up to 2,000 acres of
land a day. The drone’s photographs construct
a high-resolution mosaic map that can then be
used to assess the field.
However, Genik stresses that at the end of
the day, “it’s not about the drone; it’s about the
data,” and AgSky specializes in providing cus-
tomers with comprehensible, actionable data.
He says, “It doesn’t matter how shiny and
new the piece of technology is that’s flying
over your farm. The farmers are much more
interested in what kind of information can be
produced. We recognize that a farmer can buy
their own drone for a few hundred dollars and
take beautiful pictures, but what do those pic-
tures actually mean for their farm?”
With his technology background and pas-
sion for helping farmers, Genik has created a
company that can interpret that data to make
modern precision agriculture techniques a pos-
sibility for any type of producer operating a farm
of any size.
CBJ
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