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9
OCTOBER 2015
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The Canadian Business Journal
been excellent, but new technologies have made
it that much better and more refined over the
last 15 years. In the past, it was far more about
being limited in terms of who could be treated,
as opposed to safety concerns. Nowadays, the
availability of new procedures extends far beyond
LASIK with other types of refractive surgery that
can be utilized to treat more difficult patients.
The awareness level from the general public is
that more and more people are choosing to get
out of their glasses and contacts and there is a
growing desire by others to do the same.
“One of the differentiation points that I believe
we have is that we’re not a one-stop shop. You
have a lot of people either popping up or who
have been around for a long time that may do just
Lasik or just laser vision correction and so they
may have a less complete and thorough way of
making evaluations because they don’t have all
the tools in the tool chest to provide a treatment
that is best for the patient,” Tabb says.
Both Dr. Herzig and Tabb emphasize the
importance of the patient understanding what
treatment procedure fits them the best in order
to yield the best results. The medical team have
an assortment of options, and they will ensure
the very best method is used for each individual.
Among the procedures available include: Laser
Vision Correction (LASIK or PRK), Refractive Lens
Exchange (RLE), Intraocular Collamer Lens (ICL),
treatment for presbyopia (loss of reading vision),
Laser Cataract Surgery, Retina and Cornea con-
ditions, and Dry Eye.
“Lasik is the most commonly known term but
can be confusing for some people when we tell
them it’s not the best solution for them. There is
something better. It’s that lack of understanding
about the process and other safe alternatives that
are often recommended when Lasik isn’t optimal.
This is why we don’t skimp on the consultation.
We provide a thorough, complimentary consul-
tation so we know definitively what procedure
will be safest and provide the optimal results,”
Tabb adds.
“Obviously the surgeon is important but it’s
how you deliver that care that is just as important,”
Dr. Herzig adds. “When you walk into our office I
think you immediately feel comfortable. It’s very
nicely designed, but not over the top. Our staff is
trained to make the patient come first and really
make them feel comfortable from the moment
they are greeted at the door until the time they
meet me or one of the other surgeons.”
Both Dr. Herzig and Tabb work on a com-
bined approach where surgeons are not put
in a position of discussing costs or payments.
They are left to do what they do best – and that
is to provide patients with much better vision
than they had prior to walking through the front
doors. A key element for HEI is that their business
decisions are driven by their clinical decisions
and they successfully manage to deliver a per-
sonable boutique-level of service.
“We have a retina program as well that is
strictly government funded but the point is that it
reinforces not only our safety and how we treat
patients but it really focuses on making sure that
we’re taking into consideration the whole eye.
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