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9
APRIL 2016
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The Canadian Business Journal
car buyer is looking for a product in one sense
but to a much greater extent they are also look-
ing for a relationship with the dealer,” says
Alizadeh.
Today’s teach savvy consumers have access
to an array of digital tools that provide the car
buyer with all the sources of information neces-
sary to make an intelligent choice in terms of
what they would like to buy.
“The choice in terms of where they would
like to purchase their vehicle is entirely driven
by developing enough comfort and assurance
that the dealer will deliver what they say they will
deliver in terms of service,” says Alizadeh.
Customer feedback is essential for DAG, who
will reach out and hear from as many of their
customers as possible so that they may better
understand the shifts in consumer attitudes. DAG
stays on trend and makes themselves known on
all of today’s mainstream social media platforms
to extend their reach to multi-generations of
potential car buyers.
The growth and density of the downtown
core is booming and offers avenues of oppor-
tunity for the Group to do something unique
over the course of the next two years, as DAG
is developing Canada’s first multi-level/multi-
branded automotive dealership project dubbed
as “Autoplex”.
DAG will combine six automotive brands
with over 900 condo units alongside other com-
mercial venues in one plot of land on Queen
1,2,3,4,5,6,7,8 10,11,12
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