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9
JULY 2016
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The Canadian Business Journal
but rather it’s all of us. We make decisions as a
team,” he says.
In addition to Canada, AB World Foods has
opened the U.S. for its primary Blue Dragon
brand and they have launched a business and
team in Mexico, with Brazil just getting set up
now. The other main brand is Patak’s, with
authentic Indian ingredients like sauce in glass,
pastes, pickles, chutneys and pappadums. The
product portfolio for Blue Dragon ranges from
dipping sauces, cooking sauces, noodles, coco-
nut milk and pastes.
“Just a couple of months ago we launched
a sweet chili dipping sauce and a sriracha, which
has been a phenomenon in North America.
Because these products come from Thailand
they are very authentic,” Dery reveals.
AB World Foods is still considered a small
enterprise but one with big geography and
excellent support from its parent company.
Dery says it’s been a very uplifting experience
going to a place where you know that you can
make a difference.
“We relaunched the Blue Dragon brand com-
pletely with a national rollout that really worked
well. We were going against big players but we
have a unique format and it has worked well for
“Just a couple of months
ago we launched a sweet
chili dipping sauce and a
sriracha, which has been a
phenomenon in North America.
Because these products come
from Thailand they are very
authentic.”
– Jean-Francois Dery,
General Manager of AB World Foods
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