- page 15

15
JULY 2016
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The Canadian Business Journal
the better when they moved out of the cavern-
ous and dilapidated Olympic Stadium in favour
of McGill Stadium, where a full-house of 24,000
fans makes the excitement an amazing expe-
rience. Finally, TD Place Stadium in Ottawa,
(originally Lansdowne Park and formerly Frank
Clair Stadium) is a 24,000-seat venue where the
REDBLACKS play their home games. Substantial
upgrades were made back in 2010.
Improved facilities are a big part of the over-
all enjoyment of the game-day experience for
fans, whose interest is what ultimately drives the
success of the league. The commissioner wants
to ensure that all fans feel as if they are truly part
of their team’s extended family.
“As much as people consume the product on
the field they are very interested in consuming
the experience and that’s a unique aspect of the
CFL. It’s an accessible league and you can really
enjoy that sense of community. The new stadi-
ums are much more socially oriented and fan
focused. It’s a brand new feeling in hospitality,”
Orridge says.
Throughout the years the CFL has always
maintained strong television numbers with TSN
being the current national rights holder. There has
also been international coverage in the U.S. via
ESPN as well as into the United Kingdom on BT.
“Our goal is to continue to export this
incredible Canadian product and expand our
reach and be part of the global conversation
when it comes to sport,” Orridge continues.
“It’s an accessible league
and you can really enjoy that
sense of community. The
new stadiums are much more
socially oriented and fan
focused.”
– Jeffrey Orridge
Action between the B.C. Lions and the Edmonton Eskimos.
Photo: craigscottwalke/DepositPhotos
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