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OCTOBER 2016
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The Canadian Business Journal
provides customers with a one of a kind experi-
ence. “People are becoming more and more drawn
to unique concepts and experiences,” says Fakih.
“They want a restaurant that offers them an experi-
ence that goes beyond just food. The food industry
is quickly moving to a shift in focus from a luxury,
formal dining experience to an authentic, unique
and simple dining experience.”
Paramount Fine Foods is partners with local
farms and slaughter houses. This ‘farm to table’
concept allows customers to feel assured that
they are getting the freshest Halal meats. Their
fresh and healthy Halal menu items are gener-
ously served with passion by friendly staff. They
offer patrons a meal in an elegantly designed
environment.
Paramount has conveniently located out-
lets and provides a consistency that’s reflected
through every aspect of their brand at every
location. “We acquire customers through the
experience we offer and also through traditional
and non-traditional marketing that strategi-
cally targets everyone,” says Fakih. “We place
emphasis on our mainstream customers who
are looking for an authentic experience that is
unique yet familiar, healthy and affordable.”
Last year when the Canadian Federal gov-
ernment announced its welcome of over 25,000
Syrians refugees, Paramount Fine Foods and
Fakih made an ambitious promise to help settle
new Syrian Canadians. The company had prom-
ised to hire 100 Syrian refugees within their
We salute Mohamad Fakih’s leadership in making customers
his best partners and employees his best asset. We’re proud
to be part of the
Paramount Fine Foods
team and look
forward to many more successful years working together.
McCarthy Tétrault LLP
mccarthy.ca
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