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The Canadian Business Journal
Quality of life is hard to beat in a beauti-
ful, rural centre such as Kincardine, which can
certainly be used as a selling point for attracting
young, educated employees who will lead the
company of tomorrow. The majority of people
usually fall into two distinct camps in terms of
where they want to live: either they want the full
services and cultural experiences of a Toronto or
they want the ability live a more serene lifestyle
where they are able to go fishing or boating just
down the road from where they work.
“For most people it’s either they absolutely
don’t want to be in a rural area or it’s probably the
number one reason they come,” Cameron remarks.
Bruce Telecom continues the migration
from copper wire to fibre for its customers. At
the time of the 2012 interview, BT had just com-
pleted a project they described as ‘fibre to the
node’ or ‘fibre to the neighbourhood’. The tech-
nology in that case was VDSL using copper for
the last mile. Since that time it’s always new fibre
that is installed.
“We’ve done a significant portion of the
community of Kincardine an upgrading from
fibre to the neighbourhood to direct fibre to the
home,” Cameron says.
In addition to their own territory, BT is
expanding its fibre presence outside of their
incumbent territory. For the certain areas where
BT is the incumbent they are the provider that
must stand ready. There are neighbouring com-
munities, one of which is Owen Sound, where
BT is a competitor. They have successfully pen-
etrated that market and are in effect building
their own fibre to the premises, both business
and residential. Telecom boundaries are different
than municipal zoning restrictions so companies
such as Bruce Telecom can bid for jobs in what-
ever jurisdiction they feel would benefit their
business and its bottom line.
As with any industry there are always chal-
lenges that need to be watched and acted upon
at the appropriate juncture. There are three
main areas in that regard: the competitive envi-
ronment and how it’s always changing; new,
innovative technologies; and the regulatory side
of the business, including mandates and direc-
tives set down by the Canadian Radio-Television
Telecommunications Commission (CRTC).
Community Involvement
Nowadays there are more and more people
walking around with a wireless device in their
pockets and the ability to access the internet
without using their own data plans is certainly
an attractive feature. A joint project in coopera-
tion with the Municipality of Kincardine and the
Kincardine local business association (BIA) is
nearing completion to bring public Wi-Fi to the
downtown core of the community.
“It’s a way for us to give back to the commu-
nity and support tourism and local business. It’s
an important project for us,” Cameron says.
Investing in not only its own infrastructure
but also the local community, Bruce Telecom
supports numerous events and a variety of initia-
tives in reinforcing itself as a visible and active
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