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MARCH 2017
The Canadian Business Journal
puts emphasis and focus on consumer aware-
ness, promoting safe practices when it comes
to hearing, and having one’s hearing checked
regularly. We simply want to remind Canadians
to protect their hearing, and encourage them
to undertake the hearing tests. In many cases,
basic hearing screening may be provided free of
charge,” says Tessier.
Recognizing the symptoms of hearing loss
takes time, and the decrease in hearing often goes
unnoticed. Due to the bias of considering hearing
loss a minor inconvenience, it is also not uncom-
mon for people to delay medical care, treating
hearing loss as something that can be ignored,
and with the solution being at one’s fingertips —
simply increasing the volume of the devices.
According to CHIPS Canada, besides regular
checkups, the risk of noise-induced hearing loss
can be lowered by very simple, common sense
practices: lower the volume of devices, limit the
duration and volume when using headphones,
use ear protection equipment such as earmuffs
or earplugs in a noisy environment, use ear pro-
tection at concerts and sporting events; insist
on the use of ear protection for children/youth;
teach your children the value of hearing and how
loud noises can harm their ability to hear, and Be
Hear Smart – have your hearing checked on a
regular basis.
“Some of the research that’s currently
underway in the medical society into hearing
loss focuses on finding links between hearing
loss, Dementia and Alzheimer’s. With hear-
ing loss comes lack of understanding of what’s
happening around the individual, and this
slowly isolates the person and may be having
an impact on development of Dementia and
Alzheimer’s. There is also an element of denial,
and misunderstanding due to hearing loss.
We encourage people to bring loved ones to
accompany people during screening, so they
get the whole story and that the information
does not get lost because of the patient’s hear-
ing loss,” explains Holden.
“If a person suffers from hearing loss, the
good news is that most can be successfully
addressed with the latest advances in hear-
ing aid technology, so it’s truly unnecessary to
let hearing loss get in the way of quality of life.
When people can hear better in their working
environment, in their social life, interact in social
situations and other aspects of their life, they
also improve the quality of their life,” concludes
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