Market Spotlight: RIM

MarketSpotlight_161269330
RIM introduces the Torch

After much anticipation from BlackBerry users, this week Research In Motion introduced to the market the BlackBerry Torch Smartphone—the first to feature the BlackBerry 6 operating system.
 
The phone offers a touch screen, an easy-to-use keyboard and a rich WebKit Browser. The keyboard on the phone is what BlackBerry users know is tried and true, and why many haven’t gone over to Apple phones. The phone is the first to offer a locations feature and has many other interesting applications.
 
It’s been met with mixed reviews thus far, but most who’ve reviewed the phone say it’s definitely an improvement on previous models. RIM and AT&T teamed up to offer this first BlackBerry with the 6 operating system—and both companies say it will appeal to business and socially-driven consumers.
 
According to a RIM press release: “Whether users choose to type out messages on the capacitive touch screen or easy-to-use BlackBerry keyboard, browse the Internet using pinch to zoom or fluidly navigate with the optical trackpad, the BlackBerry Torch allows them to communicate any way they want.”

President and CEO of AT&T Mobility and Consumer Markets Ralph de la Vega says that the new Torch creates “a true generational shift in hardware and operating system for this enormously popular service.”

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