New Partnership to Help Grocers Drive Ecommerce Growth and Profitability
Descartes Systems Group, the global leader in uniting logistics-intensive businesses in commerce, and MyWebGrocer (MWG), the leading provider of ecommerce and digital marketing solutions to the grocery and Consumer Packaged Goods (CPG) industries, have launched a combined solution that helps grocery retailers support the customer ecommerce experience from online purchase through home delivery.
The combined solution is successfully in use at the Overwaitea Food Group & Save-On-Foods, Canada’s largest western-based food store chain.
“We believe that a sophisticated ecommerce platform is fundamental to meeting the needs of customers today, and that home delivery is another key touchpoint where we can make a positive impact on customers,” says Wayne Currie, Vice President of Information Technology and Ecommerce for the Overwaitea Food Group & Save-On-Foods. “The combined ecommerce solution from MWG and Descartes helps us efficiently give customers what they want, where and when they want it.”
MWG’s Digital Experience Platform provides grocery and CPG brands the digital interaction and fulfillment capabilities required to attract, engage, transact with and retain shoppers while managing the entire value chain through to store pick up or home delivery. With Descartes, grocers can offer customers optimized home delivery time windows during the purchase process, effectively plan and execute routes, and engage customers with automated post-delivery surveys.
“Ecommerce is transforming the grocery industry and creating tremendous opportunities for grocers to drive higher share of wallet and increased customer loyalty,” says Eric Healy, President of MWG. “However, it’s an incredibly demanding business model and requires an intense focus on efficiency. MWG’s order fulfillment and picking optimization capabilities combined with Descartes’ home delivery solution help grocers’ ecommerce initiatives reach full profit potential.”
“We’re pleased that our combined solution is supporting ecommerce growth and profitability strategies for a number of joint customers, including Overwaitea,” says Ken Wood, Executive Vice President of Product Management at Descartes Systems Group. “We look forward to meeting the growing online needs for grocers with multilingual technology platforms and global operations.”