Adastra Corp. launches Detroit office as commitment to U.S. clients and the city’s rejuvenation

CBJ Newsmakers

DETROIT, Feb. 12, 2019 (GLOBE NEWSWIRE) — Adastra Corporation, a global leader in data management and analytics, today announced the expansion of its North American business footprint with the launch of its first U.S. office, located in Detroit. The new office will support the company’s next stage of growth and service its U.S. client based in the Midwest and across the country.

Adastra’s Detroit office will establish a strategic foothold for the company in a city that has become a bourgeoning hub of innovation and entrepreneurship.

“Detroit was chosen strategically because it’s a city with strong historical business ties to Canada. It also has geographic advantages with its proximity to clients and markets in Chicago, Boston and New York City,” said Darren Edery, CEO of Adastra Corporation. “Adastra is very committed to the rejuvenation of Detroit, and the new office is in the heart of the city for that reason.”

Additionally, the company has several local clients that are stakeholders in Detroit, such as Magna International, and a large automotive presence in Europe.

“From Detroit’s mid-20th century prominence as the country’s leading manufacturing hub, to its phoenix-like rebirth just five years after bankruptcy, the city is an inspiration of innovation,” said Rob Turner, VP of Analytics & Cloud for Adastra North America, which plans to hire locally. “The region has fantastic talent capabilities and our hope is to grow by 200 per cent by the end of 2019.”

Adastra has worked at the forefront of technology for 20 years – transforming and disrupting norms with a high calibre, cutting-edge approach. The company’s Detroit office is its third in North America. It will bolster Adastra’s service to the region, further integrate with the city’s booming tech ecosystem and foster closer relationships with clients, employees and partners.

As part of its expansion, the company has recently refreshed its brand and launched a new website with increased visibility for Adastra’s Artificial Intelligence, Big Data, Cloud, Digital, Governance and Blockchain services, technologies and thought leadership. The website will accompany Adastra’s new tagline, Data Connects Everything, emphasizing its core focus on helping clients extract value from data.


Adastra Corporation transforms businesses into digital leaders. Since 2000, Adastra has been helping global organizations accelerate innovation, improve operational excellence, and create unforgettable customer experiences, all with the power of their data. By providing cutting-edge Artificial Intelligence, Big Data, Cloud, Digital and Governance services and solutions, Adastra helps enterprises leverage data that they can control and trust, connecting them to their customers – and their customers to the world.

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Hailey MacKinnon
MAVERICK PR for Adastra Corporation
[email protected]
416-640-5525 ext. 226