Allied Signs Definitive Agreement for the Launch of CBD-infused Electrolyte Replacement Drink for Veterans and Athletes

KELOWNA, British Columbia, Oct. 07, 2020 (GLOBE NEWSWIRE) — Allied Corp. (“Allied”) (OTCQB: ALID) – an international medical cannabis company focused on creating and providing targeted cannabinoid health solutions to address today’s medical issues is pleased to announce the signing of a definitive agreement (the “Agreement”) to launch a new CBD-infused electrolyte replacement drink with the Cannabis company Reef Drink Company (“RDC”).
The first product to be produced under the Agreement will be a CBD-infused electrolyte and rehydration drink targeted at veteran and first responders as an extension of the Tactical Relief™ brand. This product will be called “Tactical Hydration” and launched under the Tactical Relief™ brand.In addition to this, a second Allied Corp. brand has now been launched called Equilibrium Bio. As with the Tactical Relief™ brand, the Equilibrium Bio brand is owned, managed and supported by Allied Corp. This brand will represent health and wellness products targeted at both male and female athletic consumers. The first product will be called “Hydration Blast” by Equilibrium Bio. All produced and supported by Allied.Tactical Hydration and Hydration Blast products will provide a CBD-infused drink for rehydration with sodium citrate electrolyte replacement supplements for athletic and veteran consumers. Both the Tactical Relief and Equilibrium Bio drinks will be available in fruit punch, lemon lime and orange flavors. Allied has additional products in the Equilibrium Bio and Tactical Relief product pipeline.Allied anticipates the first 15,000 sample drink products being ready for wholesale purchasers within October 2020. From these 15,000 sample products, we will be pursuing purchase orders and national distribution.“The launch of the Equilibrium Bio brand and the electrolyte replacement drinks represents a great milestone for Allied Corp showcasing some of the additional depth of our product pipeline and brand representation. We are looking forward to the expanded opportunities that this will bring to our natural health vertical. Allied now has four brands to market (Tactical Relief, MaXXa, Buds Pure Naturals and Equilibrium Bio). We are excited to build upon this continued success,” said Calum Hughes, CEO of Allied Corp.About the Tactical Relief Brand by Allied: Tactical Relief™ is a patriotic brand under which health and wellness products are brought to market to serve veterans and first responders. The flagship product “Liberty” is a hemp-derived CBD tincture for sale in the US. Additional products include Tactical Hydration, a CBD-infused electrolyte replacement drink and many other products currently in development.About the Equilibrium Bio Brand by Allied:Equilibrium Bio is a lifestyle brand that is focused on everything athletic. From Crossfit workouts to Ironman races to general athletic consumers, Equilibrium Bio products are there with the athlete along the entire competitive journey. Hydration is a primary focus for this brand and its products.About Allied Corp. Allied Corp. is an international medical cannabis production company with a mission to address today’s medical issues by researching, creating and producing targeted cannabinoid health solutions. Allied Corp. uses an evidence-informed scientific approach to make this mission possible, through cutting-edge pharmaceutical research and development, innovative plant-based production and unique development of therapeutic products.About Reef Drink Company: Reef Drink Company is a multi-faceted corporation advancing the fields of manufacturing, design, media production, photography, video, animation, art and music. Reef Drink Company has advanced the way Cannabis THC/CBD drinks are manufactured, sold and perceived. As an international company RDC is at the forefront of bringing CBD drinks to restaurants through their simplified system of concentrates and water-soluble sweet CBD. Reef Fusion, an RDC product, is in dispensaries in the U.S. THC market in the form of a groundbreaking patent-pending drink pouch. Reef Drink Company’s business model combines art, science, honesty and business under one high-tech roof.Reef Public Relations
[email protected]
Allied Corp. Investor Relations
[email protected] 
Forward-Looking Statements:This press release contains “forward-looking information” within the meaning of applicable securities laws in Canada or “forward-looking statements” made pursuant to the “safe harbour” provisions of the United States Private Securities Litigation Reform Act of 1995 (collectively, “forward-looking information”). Forward-looking information may relate to the Company’s future outlook and anticipated events, plans or results, and may include information regarding the Company’s objectives, goals, strategies, future revenue or performance and capital expenditures, and other information that is not historical information. Forward-looking information can often be identified by the use of terminology such as “believe,” “anticipate,” “plan,” “expect,” “pending,” “in process,” “intend,” “estimate,” “project,” “may,” “will,” “should,” “would,” “could,” “can,” the negatives thereof, variations thereon and similar expressions. The forward-looking information contained in this press release is based on the Company’s opinions, estimates and assumptions in light of management’s experience and perception of historical trends, current conditions and expected future developments, as well as other factors that management currently believes are appropriate and reasonable in the circumstances. Forward looking statements in this press release include the following: that Allied is leveraging the conditions in its Colombia grow operation and future Kelowna location to support its Research and Development efforts; that Allied is making important strides forward to position itself as a leader in the medical cannabis space, that Allied intends to make a series of proposed trademark and other intellectual property protection filings, as part of the Company’s Intellectual Property and Pharma Development (IP&PD) Strategy, statements respecting the joint development, manufacturing, and introduction of TACTICAL RELIEF™ branded products, and the use of proceeds from the offering of convertible notes.There can be no assurance that the underlying opinions, estimates and assumptions will prove to be correct. Risk factors that could cause actual results to differ materially from forward-looking information in this release include: the Company’s exposure to legal and regulatory risk; the effect of the legalization of adult-use cannabis in Canada and Colombia on the medical cannabis industry is unknown and may significantly and negatively affect the Company’s medical cannabis business; that the medical benefits, viability, safety, efficacy, dosing and social acceptance of cannabis are not as currently expected; that adverse changes or developments affecting the Company’s main or planned facilities may have an adverse effect on the Company; that the medical cannabis industry and market may not continue to exist or develop as anticipated or the Company may not be able to succeed in this market; risks related to completion of the greenhouse construction in Colombia, risks related to market competition; risks related to the proposed adult-use cannabis industry and market in Canada and Colombia including the Company’s ability to enter into or compete in such markets; that the Company has a limited operating history and a history of net losses and that it may not achieve or maintain profitability in the future; risks related to the Company’s current or proposed international operations; risks related to future third party strategic alliances or the expansion of currently existing relationships with third parties; that the Company may not be able to successfully identify and execute future acquisitions or dispositions or successfully manage the impacts of such transactions on its operations; risks inherent to the operation of an agricultural business; that the Company may be unable to attract, develop and retain key personnel; risks resulting from significant interruptions to the Company’s access to certain key inputs such as raw materials, electricity, water and other utilities; that the Company may be unable to transport its cannabis products to patients in a safe and efficient manner; risks related to recalls of the Company’s cannabis products or product liability or regulatory claims or actions involving the Company’s cannabis products; risks related to the Company’s reliance on pharmaceutical distributors; that the Company, or the cannabis industry more generally, may receive unfavourable publicity or become subject to negative consumer or investor perception; that certain events or developments in the cannabis industry more generally may impact the Company’s reputation or its relationships with customers or suppliers; that the Company may not be able to obtain adequate insurance coverage in respect of the risks that it faces, that the premiums for such insurance may not continue to be commercially justifiable or that there may be coverage limitations and other exclusions which may result in such insurance not being sufficient; that the Company may become subject to liability arising from fraudulent or illegal activity by its employees, contractors, consultants and others; that the Company may experience breaches of security at its facilities or losses as a result of the theft of its products; risks related to the Company’s information technology systems; that the Company may be unable to sustain its revenue growth and development; that the Company may be unable to expand its operations quickly enough to meet demand or manage its operations beyond their current scale; that the Company may be unable to secure adequate or reliable sources of necessary funding; risks related to, or associated with, the Company’s exposure to reporting requirements; risks related to conflicts of interest; risks related to fluctuations in foreign currency exchange rates; risks related to the Company’s potential exposure to greater-than-anticipated tax liabilities; risks related to the protection and enforcement of the Company’s intellectual property rights, or the intellectual property that it licenses from others; that the Company may become subject to allegations that it or its licensors are in violation of the intellectual property rights of third parties; that the Company may not realize the full benefit of the clinical trials or studies that it participates in; that the Company may not realize the full benefit of its licenses if the licensed material has less market appeal than expected and the licenses may not be profitable; as well as any other risks that may be further described in and the risk factors discussed in the Company’s continuous disclosure including its Management’s Discussion and Analysis sections in its Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K filed under the Company’s profile at management has attempted to identify important risk factors that could cause actual results to differ materially from those contained in the forward-looking information in this presentation, there may be other risk factors not presently known to the Company or that the Company presently believes are not material that could also cause actual results or future events to differ materially from those expressed in such forward-looking information in this presentation. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information. Accordingly, readers and viewers should not place undue reliance on forward-looking information, which speaks only as of the date made. The forward-looking information contained in this release represents the Company’s expectations as of the date of this release or the date indicated, regardless of the time of delivery of the presentation. The Company disclaims any intention, obligation or undertaking to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required under applicable securities laws.

CBJ Newsmakers