Amaya and William Hill Halt Talks

online gambling

Don’t bet on a merger

CBJ — William Hill of the UK and Montreal-based online gambling company Amaya Inc have abandoned merger talks, leaving the British bookmaker struggling to find a partner in a fast consolidating industry.

Amaya, operator of the PokerStars website, and William Hill were in talks about a merger of equals but the deal was thrown into doubt days later when a leading investor in William Hill said it would oppose the plan.

Amaya said it had decided it could best deliver shareholder value by remaining an independent company, while William Hill said it had decided to walk away after canvassing its biggest investors.

William Hill investor Parvus Asset Management, which came out against the Amaya deal last week, welcomed the news.

“We’re pleased that the board has decided to cancel the talks with Amaya, and from our perspective, we’re looking forward to working constructively with the board with regard to creating shareholder value for William Hill owners,” Parvus co-founder Mads Gensmann said.

William Hill is looking increasingly isolated after European rivals Paddy Power and Betfair joined forces, while Ladbrokes agreed to unite with unlisted Gala Coral.

Betting companies are facing tighter regulation and higher taxes in countries such as Britain and need to adapt to an environment in which younger and more tech-savvy gamblers are increasingly betting online or via smartphone.

@CanBizJournal

 

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