BlackBerry Goes Classic

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CBJ – BlackBerry is going back to its roots with a keyboard-equipped phone that looks like the original “Crackberrys” that made the Canadian smartphone maker a household name.

Chief Executive Officer John Chen debuted at a New York event on Wednesday the Classic smartphone, which features a QWERTY keyboard, trackpad and call and hang-up buttons nestled below a touch screen. It restores features largely abandoned on BlackBerry devices last year with the introduction of a new operating system.

The Classic brings the company full circle after Thorsten Heins, the previous CEO, shifted from keyboards to phones exclusively with touch screens, alienating die-hard business users. BlackBerry’s share of the global smartphone market fell to less than 1% as users flocked to iPhones and products running Google Inc.’s Android software.

@CanBizJournal

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