Blockchain and a New World of Digital Currency; Photography (KODAKCoin) and Digital Marketing (SponsorCoin) New Entrants to Market
POINT ROBERTS, WA–(Marketwired – January 15, 2018) – Investorideas.com, a leader in Blockchain content with its Bitcoin and blockchain portals Bitcoinandblockchainstocks.com, Cryptocurrencyinvestorideas.com and Blockchaininvestorideas.com reports on publicly traded companies creating new coins, tokens and payment and trading systems for the exploding blockchain and crypto markets .
New applications from Kodak (Quote) to utilize blockchain in the photography markets and the launch of its new KODAKCoin and SponsorsOne (CSE: SPO) announcing its SponsorCoin for driving ecommerce, digital marketing and social media are indications that blockchain and cryptocurrency are infiltrating most aspects of technology and day-to-day life. Advertising is also a key area for blockchain technology with Comcast’s Advanced Advertising Group, a division of Comcast Cable (Quote) announcing last year its initiative to develop a new, technological solution — the “Blockchain Insights Platform” — aimed at improving the efficiency of premium video advertising, resulting in better planning, targeting, execution and measurement across screens.
According to a report from ReportBuyer in late December, “The global blockchain market size is expected to grow from USD 411.5 million in 2017 to USD 7,683.7 million by 2022, at a Compound Annual Growth Rate (CAGR) of 79.6%. The demand for distributed ledger technology, reduced total cost of ownership, rising cryptocurrencies market cap and initial coin offerings, increasing demand for simplified business processes, transparency and immutability, faster transactions, and Blockchain-as-a-Service are said to fuel the growth of this market.”*
As of mid-day Friday, January 12th the cryptocurrency market consisted of 1414 cryptocurrencies in 7840 markets: 7840 with a market cap of $695,386,506,998 according to source https://coinmarketcap.com.
Recent news and developments in the sector:
On January 9, 2018 Kodak (Quote) and WENN Digital, in a licensing partnership, announced the launch of the KODAKOne image rights management platform and KODAKCoin, a photo-centric cryptocurrency to empower photographers and agencies to take greater control in image rights management.
Utilizing blockchain technology, the KODAKOne platform will create an encrypted, digital ledger of rights ownership for photographers to register both new and archive work that they can then license within the platform. With KODAKCoin, participating photographers are invited to take part in a new economy for photography, receive payment for licensing their work immediately upon sale, and for both professional and amateur photographers, sell their work confidently on a secure blockchain platform. KODAKOne platform provides continual web crawling in order to monitor and protect the IP of the images registered in the KODAKOne system. Where unlicensed usage of images is detected, the KODAKOne platform can efficiently manage the post-licensing process in order to reward photographers.
“For many in the tech industry, ‘blockchain’ and ‘cryptocurrency’ are hot buzzwords, but for photographers who’ve long struggled to assert control over their work and how it’s used, these buzzwords are the keys to solving what felt like an unsolvable problem,” said Kodak CEO Jeff Clarke. “Kodak has always sought to democratize photography and make licensing fair to artists. These technologies give the photography community an innovative and easy way to do just that.”
“Engaging with a new platform, it is critical photographers know their work and their income is handled securely and with trust, which is exactly what we did with KODAKCoin,” said WENN Digital CEO Jan Denecke. “Subject to the highest standards of compliance, KODAKCoin is all about paying photographers fairly and giving them an opportunity to get in on the ground floor of a new economy tailored for them, with secure asset rights management built right in.”
The initial coin offering will open on January 31, 2018 and is open to accredited investors from the U.S., UK, Canada and other select countries. For more information visit www.kodakcoin.com. This initial Coin Offering is issued under SEC guidelines as a security token under Regulation 506 (c) as an exempt offering.
On January 11, 2018, SponsorsOne Inc. (CSE: SPO) (FRANKFURT: 5SO)announced it has developed the SponsorsCloud platform which supports smart contracts between Brands, Consumers and Influencers, automatically determining compensation for authentic social media engagement using the SponsorCoin. SponsorsOne announced it has incorporated its USA subsidiary, SponsorsOne Media Inc., in Delaware, operating in Los Angeles and New York City.
“We are ready to change the way Brands engage with the Millennial, creating authentic community’s, which are proprietary to each Brand within all social networks,” stated Myles Bartholomew, CEO of SponsorsOne. “The role of each office is to build the Brand’s creative content and social media strategies using the SponsorCoin smart campaign technology, driving sales straight to our ecommerce platform so we are a part of the process, from marketing to financial settlement.”
SponsorsCloud turns every consumer connected to the Brand into an Influencer and compensates them with the SponsorsCoin for their authentic engagement. The Influencer can then use the SponsorCoin and their discount to purchase products and services from any participating Brand making SponsorsCloud the first seamless crypto-commerce platform.
SponsorsOne is positioned as a leader in the happening evolution of social digital marketing and crypto-commerce with the SponsorsCloud platform and its highly scalable digital — smart contract based crypto-currency called SponsorCoin. Combined, this allows Brands to build and manage their own proprietary and highly engaged communities of influencers within the social realm. The SponsorsCloud platform allows for data driven marketing smart campaigns that will change the way brands connect to their customers and compensate for authentic engagement using the SponsorCoin digital crypto-currency. SponsorsCloud and SponsorCoin are tools for brands to inspire real movements around their products and services in which their most valuable customers become their best salespeople, producing far greater ROI than current social media advertising methods. SponsorsOne’s goal is to drive marketing costs to zero for the Brands and in turn will earn 15-20% of all sales generated from each of the Brands smart campaigns – a success, fee-based revenue model. With our focus on attracting the Millennial, their total consumer goods spending is forecasted at $1.3 Trillion in 2018, the largest ever in history.
Also on January 11th, Glance Technologies Inc. (Quote) announced that its wholly owned subsidiary Glance Coin Inc. (formerly Glance Blockchain Token) had signed digital media expert and thought leader Zeeshan Mallick as Chief Digital Officer. Zeeshan has worked with leading brands such as Ted Baker French Connection, Sony, Ericsson, Emirates Airlines, Etihad Airlines, Dubizzle.com, Accenture, HSB MENA, Mindshare MENA, MEC UK, RBS & NatWest, Barclays, Microsoft, NHS, Sapient Nitro and the Department of Health. Zeeshan was also the first CMO for Humaniq and its cryptocurrency offering.
Glance Technologies owns and operates Glance Pay, a streamlined payment system that revolutionizes how smartphone users choose where to shop, order goods and services, make payments, access digital receipts, redeem digital deals, earn great rewards & interact with merchants. Glance offers targeted in-app marketing, geo targeted digital coupons, customer feedback, in-merchant messaging and custom rewards programs. The Glance Pay mobile payment system consists of proprietary technology, which includes user apps available for free downloads in IOS (Apple) and Android formats, merchant manager apps, a large scale technology hosting environment with sophisticated anti-fraud technology and lightning fast payment processing. Glance Pay has entered into significant licensing agreements with Active Pay Distribution Inc., Cannapay Financial Inc. and Euro Asia Pay Holdings Inc. It also owns an end to end blockchain solution for a rewards based cryptocurrency which is currently being integrated into the Glance Pay app.
On January 11th, Overstock.com, Inc. (Quote) issued a 2017 highlights report noting it closed out 2017, its 18th year as a leading online home goods retailer, with tremendous growth, industry-leading innovations, and award-winning recognition.
Talking about its Blockchain and Cryptocurrency division it said “2017 was a landmark year for both cryptocurrency and its underlying technology, blockchain. Overstock continued to be a leader in the blockchain industry, investing in companies that are at the cutting edge of development in the space. The online retailer, which in 2014 was the first major retailer to accept bitcoin payments for purchases, expanded its payment options to include dozens of major cryptocurrencies through integration with ShapeShift, a leading digital asset exchange.
Overstock’s blockchain-focused subsidiary, Medici Ventures, named its board of directors in 2017, and also saw a number of its portfolio companies continue to use blockchain to revolutionize industries including capital markets, money and banking, property registry, voting, identity, and underlying blockchain technology, including:
tZERO, the world’s first SEC approved, blockchain-based alternative trading system, launched its initial coin offering (ICO), which attracted over 10,000 subscribers and raised $100M in commitments in the first 12 hours of its pre-sale. A significant portion of the tZERO security tokens issued will be available to accredited investors in the public sale beginning in January, 2018.”
For a list of blockchain stocks visit:
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