CBJ becomes first digital-only magazine website in Canada to qualify for BPA interactive


The Canadian Business Journal has become the first digital-only magazine in Canada to apply for CCAB/BPA Worldwide Interactive membership with www.cbj.ca. The Canadian Business Journal is published by George Media Inc., headquartered in Mississauga, Ontario.

The BPA Interactive tool, utilizing Nielsen Online’s tagging technology, will measure The Canadian Business Journal’s core metrics, including page impressions, unique browsers, user sessions, unique browser frequency, user session duration, page duration and an executive summary of the above.

"As the first Canadian magazine website to apply for BPA’s Interactive website audit, we see ourselves as pioneers in the digital web space,” said Sara Kopamees, Editor in Chief of George Media Inc. “For years, advertisers in digital media have had no choice but to buy ads in unverified media. With BPA’s Interactive audit tool, there will be nothing to hide. Advertisers in traditional B2B publication websites now have the alternative to go digital, where they will know the precise number of eyes viewing the magazine in which their ad was placed.”

"We are pleased that The Canadian Business Journal has applied for membership in BPA Interactive,” said CCAB Vice President, M. Timothy Peel. “We applaud them for being the first digital-only magazine to offer the next level of assurance to their valued advertisers. Digital-only properties can no longer get away with using their own web measurement programs.”

About CCAB/BPA Worldwide CCAB

A division of BPA Worldwide, serves over 600 Canadian consumer magazines, business publication websites, newspapers, advertisers and advertising agencies. A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Worldwide, BPA serves more than 2,900 media properties—including over 1,900 B-to-B publication websites, more than 500 consumer magazines, 150 newspapers, 300+ web sites, 65 events, email newsletters, databases, wireless and other advertiser-supported media—as well as more than 2,600 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.

About The Canadian Business Journal

As the cornerstone publication website of George Media Inc., The Canadian Business Journal (CBJ) is sent digitally every month to senior executives in Canada. The CBJ offers readers a glimpse into major Canadian industries including construction, energy, food and drink, healthcare, manufacturing, and more, through comprehensive profiles of successful Canadian enterprises. The magazine also features articles and columns from Canadian writers focused on all aspects of the Canadian business landscape, from environmental to legal to safety issues. George Media Inc. is proud to be a registered Canadian company promoting Canadian business nationally and to the world.