Cineplex Signs VR Deal

CBJ — Virtual reality cinema is coming to Canada.

Cineplex Inc. is partnering with technology company VRstudios Inc. to bring between 30 and 40 virtual reality installations into some of the country’s larger markets.

The partnership includes an investment by Cineplex to acquire a significant ownership interest in VRstudios. Financial terms were not disclosed.

Cineplex believes the partnership could also enhance expansion of the technology across North America and the globe.