CBJ March 2026

31 HUB FINANCIAL MARCH 2026 « The Canadian Business Journal 30 advanced case support to enable sustainable scaling. Ultimately, these priorities are designed to simplify the advisor experience, elevate client outcomes, and build the infrastructure for long-term growth. We will also focus on strengthening collaboration across teams and leveraging data-driven insights to help advisors identify opportunities and serve clients more effectively. Together, these efforts will ensure advisors have the resources, clarity, and confidence needed to grow their practices in an evolving environment. “Independence allows us to truly advocate for advisors and their clients without being accountable to a product manufacturer.” —Andrew Fink Independence as a Competitive Advantage In a marketplace increasingly shaped by vertical integration and consolidation, HUB’s competitive philosophy remains clear and consistent: remain truly independent and unencumbered, advocate for the advice-based channel, attract talent and acquisitions with a “better not bigger” discipline, reinvest in infrastructure for sustainable growth, and put people first by equipping them with the technology and support to excel. At the center of that philosophy is structural independence. HUB is not owned by an insurance carrier or fund manufacturer and does not promote proprietary products — a distinction that provides a meaningful edge in today’s consolidating financial services landscape. “We’re not owned by an insurance company or fund manufacturer, and we don’t promote proprietary products. Our advisors are free to build portfolios based solely on what’s in their clients’ best interests,” Damji explains. “By keeping the dealership in-house, we control the advisor and client experience end-to- end. It positions us to deliver holistic financial planning – not merely product distribution.” — Aly Damji Because advisors are not constrained by a parent company’s product shelf, they retain full discretion to construct portfolios aligned exclusively with client needs. This autonomy also strengthens external partnerships. HUB can work with multiple carriers, compare options