TORONTO, ON

The International Resource Journal, hosted at www.irjonline.com, has become the second web-only magazine produced by George Media to apply for CCAB/BPA Worldwide Interactive membership, following in the footsteps of its sister publication website, The Canadian Business Journal.

The BPA Interactive tool, utilizing Nielsen Online’s tagging technology, will measure The International Resource Journal’s core metrics, including page impressions, unique browsers, user sessions, unique browser frequency, user session duration, page duration and an executive summary of the above.

"Following on The Canadian Business Journal becoming the first Canadian magazine website to successfully apply for, and implement, BPA Interactive’s website audit, we took the initiative to increase transparency for The International Resource Journal and all other additional planned titles,” said Sara Kopamees, Editor in Chief of George Media Inc. “Advertisers are very eager to receive the audited web traffic data for The Canadian Business Journal. They appreciate our strong stance and commitment to transparency.”

"We are pleased that George Media has decided to add The International Resource Journal to our BPA Interactive membership program,” said CCAB Vice President, M. Timothy Peel. “George Media is a great supporter of audited media in the online world and we applaud their dedication in providing this data to their distinguished advertisers.”

About CCAB/BPA Worldwide

CCAB, a division of BPA Worldwide, serves over 600 Canadian consumer magazines, business publication websites, newspapers, advertisers and advertising agencies. A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Worldwide, BPA serves more than 2,900 media properties—including over 1,900 B-to-B publication websites, more than 500 consumer magazines, 150 newspapers, 300+ web sites, 65 events, email newsletters, databases, wireless and other advertiser-supported media—as well as more than 2,600 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.