George Media Network Completes BPA Worldwide Initial Interactive Audit
SHELTON, CT, July 29, 2009 – George Media Network has completed its first BPA Worldwide interactive audit.
Glenn J. Hansen, BPA Worldwide President, praised George Media Network for voluntarily opening its records to independent verification and documentation of its data. Hansen pointed out that the Web site audit benefits both advertisers and sites. A BPA interactive audit provides advertisers with assurance that the sites they choose to invest in deliver the traffic they claim. “George Media Network’s ability to utilize the Web as a communications and advertising medium is evident,” he said. “By demonstrating their belief in the value of audited traffic, they have given a vote of confidence to the future of interactive advertising.”
Copies of the initial BPA Worldwide audit report for George Media Network will be available from BPA Worldwide or the publisher.
About BPA Worldwide A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Worldwide, BPA serves more than 2,500 media properties—including over 1,900 B-to-B publication websites, more than 400 consumer magazines and newspapers, 100+ Web sites, and events, email newsletters, databases, wireless and other advertiser-supported media—as well as more than 2,600 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.