Google Unveils New Logo

Google new logo

CBJ – Google has unveiled yet another redesign of its logo, making it the fifth modification since the world’s No.1 search engine was launched in 1998.

The revamped logo, (above in the photo) spells ‘Google’ in a sans-serif typeface, similar to the one being used by Google’s newly created holding company, Alphabet.

The compact version of the logo, used to identify most of its apps, bids farewell to the little blue “g” icon and replaces it with a uppercase “G” colored in blue, red, yellow and green to match the full logo.

The new brand identity “aims to make Google more accessible and useful to our users”, the company said in a blog post explaining the logo.

The new logo comes three weeks after the company’s surprise move to create a holding company called Alphabet to pool its many subsidiaries and separate the core web advertising business from newer ventures like driverless vehicles.

@CanBizJournal

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