Kuuhubb Announces New Cross Marketing Partnership Agreement with a Global Toy Brand
TORONTO, Feb. 06, 2019 (GLOBE NEWSWIRE) — Kuuhubb Inc. (“Kuuhubb” or the “Company”) (TSXV: KUU), a technology company focused on developing, acquiring and distributing lifestyle and mobile game applications for the female audience, is pleased to announce a new cross marketing promotional partnership with a global toy brand.
Through its wholly-owned subsidiary Recolor Oy, Kuuhubb has signed a promotional partnership (“Partnership”) with a worldwide leader in toys and family products design, manufacture, marketing and content creation (“Partner”). The Partnership covers a series of campaigns to be prepared for the Partner’s properties and executed in Kuuhubb’s Recolor app. The first of these campaigns went live on the Recolor app in the first week of February and the initial user engagement results are excellent.
Recolor, a leading global coloring and art community app, has successfully executed similar campaigns partnering with leading, globally-recognized brands in the consumer goods, retail and entertainment segments. Engagement metrics have been exceptional, showing active users spending an average of over 10 minutes in branded suites consisting of unique colouring images and videos, creating content that is shareable across the app and a variety of social networks. These collaborations have independently generated millions of unique colouring tasks and hundreds of millions of total impressions.
Recolor expects to generate similar success with this Partnership, as the Partner’s properties provide an ideal match for Recolor’s millions of users. Many of these users have grown up playing, learning and engaging with the Partner’s properties for years. These campaigns will allow the Partner to interact with their target audience in a creative, fun and meaningful way through unique coloring images and videos.
“Kuuhubb continues to expand its collaboration with global brands by offering them creative and innovative channels to access their target audience, while providing interesting and engaging content. We are very excited to partner with one of the largest and best-known brands in the toy industry, with iconic properties that are perfectly suited to the Recolor community,” said Kuuhubb COO, Pasi Piipponen.
Recolor is one of the highest quality mobile coloring apps with a catalogue of over 3,000 coloring images. Recolor has the most active in-app coloring community with over 10 million images posted, and is a unique platform for brands to interact with their target audiences in a creative, fun and engaging way. You can download Recolor from Apple Store or Google Play: http://www.recolor.com
Kuuhubb is a publicly-listed mobile game development and publishing company focused on lifestyle and mobile applications for the female audience. Kuuhubb’s mission is to become a top player in the female mobile game space with a strategy of creating sustainable shareholder value through the acquisition of proven, yet underappreciated, assets with robust, long-term growth potential. Headquartered in Helsinki, Finland, Kuuhubb has a global presence with a strong focus on developing U.S. brand collaborations and Asian partnerships.
Cautionary Note Concerning Forward-Looking Information
This press release contains forward-looking information. All statements, other than statements of historical fact, that address activities, events or developments that the Company believes, expects or anticipates will or may occur in the future (including, without limitation, statements relating to expected benefits from the promotional partnership announced in this press release, future revenue and products and the development and growth of the Company’s business) are forward-looking information. This forward-looking information reflects the current expectations or beliefs of the Company based on information currently available to the Company. Forward-looking information is subject to a number of risks and uncertainties that may cause the actual results of the Company to differ materially from those discussed in the forward-looking information, and even if such actual results are realized or substantially realized, there can be no assurance that they will have the expected consequences to, or effects on the Company. Factors that could cause actual results or events to differ materially from current expectations include, among other things, the possibility that results from the promotional partnership announced in this press release will not be consistent with the Company’s expectations, risks related to the growth strategy of the Company, the possibility that results from the Company’s growth and development plans will not be consistent with the Company’s expectations, the early stage of the Company’s development, competition from companies in a number of industries, the ability of the Company to manage expansion and integrate acquisitions into its business, future business development of the Company and the other risks disclosed under the heading “Risk Factors” in the Company’s annual information form dated November 8, 2018 filed on SEDAR at www.sedar.com. Forward-looking information speaks only as of the date on which it is provided and, except as may be required by applicable securities laws, the Company disclaims any intent or obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise. Although the Company believes that the assumptions inherent in the forward-looking information are reasonable, forward-looking information is not a guarantee of future performance and accordingly undue reliance should not be put on such information due to the inherent uncertainty therein.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
For further information contact:
CEO – Kuuhubb Inc.
Investor Relations – Kuuhubb Inc.
Tel: +1 (416) 479-9547