LandShark Lager Growing Strong this Summer

CBJ Newsmakers

KITCHENER, Ontario, Feb. 12, 2019 (GLOBE NEWSWIRE) —

Highlights:

  • Free, collectible beach T-shirts in LandShark 24-bottle packs
  • LandShark 24-bottle packs were +52% in 2018 at The Beer Store – while sales of all 24-bottle packs declined -1% during the same period
  • Fins Up! Jimmy Buffett tickets now on sale for Toronto concert July 13th

Waterloo Brewing, the trade name of Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX: BRB), today announced the return of free summer beach T-shirts in specially marked 24-bottle packs of LandShark Lager.

“LandShark is fast becoming Ontario’s favourite summer beach beer,” said Jim Manz, Director, Commercial. “People love that it’s a simple, refreshing lager and they love that it’s playful and fun, the way summer should be. That helps explain why our 24-bottle packs have grown by 52% while all other 24-bottles have declined by -1%.”

“The beach T-shirts we gave away in our 24-bottle packs last year were wildly popular,” continued Manz. “This summer we’ll have several new T-shirt designs for beer drinkers to add to their collection. So for the 6.5 million people who visit Ontario’s beautiful beaches each summer, this is the beer for you.”

LandShark Lager is available year round at The Beer Store, LCBO and select grocery stores across Ontario. This promotional pack will be in full distribution at The Beer Store starting April 1st.

About Brick Brewing

Brick is Ontario’s largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand.  In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as “may”, “will”, “expect”, “intend”, “anticipate”, “seek”, “plan”, “believe” or “continue” or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Contact Information
For further information:
Jim Manz
Director, Commercial
519-742-2732×163
jimm@waterloobrewing.com 

 

Photos accompanying this announcement are available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/f1512638-8123-43d7-ac90-420244d86dea
http://www.globenewswire.com/NewsRoom/AttachmentNg/a3e97e91-c33f-474a-a6a7-1119237ea888
http://www.globenewswire.com/NewsRoom/AttachmentNg/a379308d-11a8-4b34-8eeb-3c7d2871e114

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