Loyalty Program Provider, myWorld Retail Services Canada Inc., Announces New Executive Appointments
TORONTO, Jan. 21, 2019 (GLOBE NEWSWIRE) — myWorld Retail Services Canada Inc., the Canadian operator of Cashback World, the world’s largest shopping community and the provider of high-end customer and fan loyalty solutions, welcomes Jason Wright as Head of Key Accounts & Business Development, and Anna Macina as Head of Marketing.
Wright joins myWorld Canada with over 15 years of experience in the entertainment and agency industries. Wright will be responsible for developing new business relationships and supporting strategic initiatives for sales and client acquisition.
“We are very excited to welcome Jason to our team. He brings a wealth of knowledge and expertise that will be an integral part of our strategic growth plans in the Canadian marketplace,” said James Malliaros, Managing Director of myWorld Canada.
Prior to joining myWorld Canada, Wright recently served as V.P. Marketing and Operations at Search Engine Films and previously enjoyed a 16-year career at Allied Integrated Marketing, a marketing and advertising firm that focuses on lifestyle and entertainment clients. He served as V.P. and G.M. at Allied’s Canadian office.
Macina joins myWorld Canada with over 20 years of Marketing experience, most recently running her own Marketing agency servicing a cross section of clients that span across various industries, including, technology, entertainment, home improvement, fashion and food and beverage. Prior to that, she held key Marketing positions at HMV North America and ResortSuite. She will be responsible for bringing Cashback World to the forefront of the customer loyalty space in Canada.
“I’m confident Macina is the right person to build on the momentum the Cashback World established in our other global markets,” Malliaros continued. “She is a seasoned leader with significant experience working in various industries and delivering valuable and measurable results. We are fortunate to have her running our Marketing team in Canada.”
Wright and Macina are joining myWorld Canada as part of an overall objective to increase the company’s footprint in the Canadian business and consumer loyalty space. Together, they will be responsible for implementing strategic plans and programs that amplify the company’s extensive suite of products with a strong focus on new business partnerships, expanding relationships and building the Cashback World brand in Canada.
About Cashback World
The international Shopping Community Cashback World offers attractive shopping benefits (Cashback and Shopping Points) to customers who would like to save money by shopping at stores with the Cashback Card or online. With the Cashback Solutions, Cashback World provides companies with an uncomplicated and innovative customer loyalty program, allowing them to become a part of this shopping world. Cashback World is currently active in 47 markets. 11 million Members enjoy shopping benefits at approximately 120,000 Loyalty Merchants around the world. Cashback World is also active in the field of corporate social responsibility, supporting the Child & Family Foundation, an association dedicated to helping children, adolescents and families in need, as well as the Greenfinity Foundation, an association promoting sustainable environmental protection.
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