Maru/Blue Launches Hispanic Omnibus

CBJ Newsmakers

The most accurate and affordable way to take the pulse of Spanish speaking communities in the U.S., instantly.

TORONTO, Feb. 11, 2019 (GLOBE NEWSWIRE) — Today, Maru/Blue—a premium quality data services firm—is pleased to announce the launch of its exclusive Hispanic Omnibus. “This exciting new service allows companies to instantly tap into a truly representative sample of both unacculturated and acculturated U.S. Hispanics,” said Maru/Blue Managing Director, Rob Berger.

Our Hispanic Omnibus solution allows clients to test an idea, message or concept within a short time amongst the Hispanic population. Our Omnibus features include:

  • Wednesday access to 300 nationally represented Hispanics;
  • Senior research staff to help with survey development;
  • Interactive, engaging surveys that provide better quality responses;
  • Results in 24 hours;
  • Actionable insights delivered in Excel. Custom outputs available for an additional cost upon request.

Maru/Blue acquired Tú Cuentas, a Hispanic research panel targeting Spanish speaking communities in the U.S. in June 2018. Its proprietary online research platform targets Hispanic communities and gathers insights from both open community discussions and private market research online communities.

“This is an exciting time for Maru/Blue. We have recently launched the Ailments & Cannabis community, and now a Hispanic & UK Omnibus, in addition to our recent Maru Voice UK market research panel launch,” said Maru Group CEO Ged Parton. “We have a great deal of exciting innovation at Maru/Blue these days, and that will continue throughout 2019,” he added.

About Maru/Blue

Maru/Blue is a premium quality data services firm that provides reliable global data connections for agencies, brands and market research firms. We create value for our clients by connecting them with expertly profiled known respondents. The result? Reliable, reproducible insights. We deliver instant access to the general population, specific markets, and your or your competitor’s customers.

More recently we developed Maru Voice UK, which is a global expansion of the Maru/Blue online market research panels, joining Maru Voice Canada and Springboard America (launched in 2006 and 2009, Canada’s and the United States’ leading online market research panels). Maru Voice Business Canada and Springboard America Business Forum are both an excellent source for business to business research.

CONTACT: Contact: [email protected]