Mastercard Dropping Name from Logo

Mastercard - depositphotos

CBJ — Executives at one of the world’s largest credit card companies have made a corporate decision to drop the written name from the company’s iconic logo.

The word word “Mastercard” from the two interlocking red and yellow circles on its logo is being taken off after being a staple for more than 50 years.

Apparently the company believes the small red and yellow circles are emblematic enough to identify the Mastercard brand, much like the Nike swoosh, the Apple logo and Target’s notable image.

According to one survey, more than 80% of those people polled knew what the logo stood for, without the writing.

@CanBizJournal

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