Mondelez International Introduces belVita Breakfast Biscuits in China

belVita brings nutrition, taste and convenience to Chinese breakfast tablesLaunch supports the company’s strategy to accelerate growth by expanding proven innovation platforms in key marketsSHANGHAI, Oct. 14, 2015 (GLOBE NEWSWIRE) — Mondelēz International (NASDAQ:MDLZ) announced the launch of belVita breakfast biscuits in China, following its successful rollout in more than 50 markets around the world. Mondelēz International is already the No. 1 biscuit maker in China with beloved brands such as Oreo, Chips Ahoy! and TUC. Leveraging consumer snacking trends around health and nutrition, the company is now bringing the very first breakfast biscuits to China.
A photo accompanying this announcement is available at has been one of the company’s most successful innovation platforms. Born in France as Petit Déjeuner, the company launched the belVita brand in 2010 and has quickly expanded throughout Europe, Brazil, North America and Australia. Today, belVita is available in 54 countries and has become a global breakfast icon, generating over $600 million in revenues in 2014.belVita breakfast biscuits have been developed with a strict nutrition charter. All belVita biscuit products contain at least 50 percent wholegrain cereals, a minimum of 55 percent of energy from available carbohydrates, have a significant source of micronutrients and at least 3g of fiber per 100g serving. Thanks to their special baking process, belVita breakfast biscuits slowly release carbohydrates over a period of four hours. When eaten as part of a balanced breakfast, belVita biscuits provide sustained energy to start the day.About Mondelēz ChinaAbout Mondelēz International

Mondelēz International, Inc. (NASDAQ:MDLZ) is a global snacking powerhouse, with pro forma 2014 revenue of more than $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as OREO, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tang powdered beverages. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit or follow us on Twitter at
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