New Leaf Ventures Preps 2021 Expanded Product Lineup with Strategic Branding
VANCOUVER, British Columbia, Feb. 09, 2021 (GLOBE NEWSWIRE) — New Leaf Ventures Inc. (CSE: NLV) (OTC: NLVVF) (“New Leaf,” “NLV” or the “Company”), a management and investment organization dedicated to evaluating, investing and accelerating advanced stage operations in the North American Cannabis sector is pleased to announce that in anticipation of new product roll outs at its New Leaf USA venture with brand license operator New Leaf Enterprises, the Company has commenced an ambitious strategy commencing with the engagement of a regional creative branding firm and implementation of significant operational developments.
In preparation for the upcoming rollout of its new products, NLV recently engaged Fire Creative Branding of Seattle to design branding and packaging for several new lines of cannabis products including candies, beverages, and tinctures. Adding depth to this program is a co-promotional strategy which will allow acceleration of market share through alignment with complementary prestige brands. Jessica Ivey, CEO of Fire Creative has developed and implemented go-to-market strategies in the evolving cannabis industry since legalization in 2012. Her skill set brings years of industry knowledge and insight towards the creation of next generation brand identities as part of an integrated strategy to build appeal across increasingly broad demographics and audiences. Notable efforts included her work with the well-known and respected Willie’s Reserve brand on compliance and packaging design.Robert (Dax) Colwell, CEO of New Leaf USA & Director at New Leaf Ventures Inc. said, “We are thrilled to be working with Jessica once again on the development of new brand strategies and direction. She brings a new breath of enthusiasm and perspective we respect and encourage. I’m personally delighted by the concepts she has already developed and are looking forward to several upcoming public launches and feel certain we will earn a lot of interest and retail traction as we begin to appreciably broaden our product offering.”In related news, January saw NLV launch four new flavors of hard candies under the Goodies brand. Blue Raspberry, Wild Strawberry, Mango, and Green Apple now complement the existing soft caramel and hard caramel product lines. These new flavors are continuing to build a well-rounded assortment of high-quality edibles made with all-natural ingredients focused on flavor.Leading the development of new product innovation is our head chef Monto Kalia, who graduated valedictorian from the French Culinary Institute in New York City. Monto has worked with culinary giants as assistant to Jacques Pepin and notably prepared a private dinner for Julia Child. He holds an extensive background in recipe development for cannabis brands including Pioneer Squares and Kali Creamery.Another new candy brand under product development is “Spaceballs” offering unique soft sour centers with crunchy shells in a 10mg THC candy. Some of the first flavors offered in this product line will be Strawberry Margarita and Hawaiian Pog.NLV is also in the second round of tasting for three formulations of THC infused beverages developed in partnership with Schilling Cider. Current plans include the construction of an in-house aluminum can assembly and bottling line for production scalability. Beverage branding is also being developed with a very meticulous approach incorporating market research and focus groups to define specific target audiences in this growing category. Branding efforts are being contracted with Schillings as part of the overall brand development agreement. Subject to finalization of plans and construction efforts, New Leaf USA intends to launch in the Washington market in Q2 2021.Boris Gorodnitsky, President, New Leaf USA & a Director at New Leaf Ventures Inc. notes, “The build-out of our all-new 7000 sq. ft. commercial kitchen is underway and on track for completion by the end of March. This facility will significantly expand our cannabis extraction and distillation capability to support the increased demand from the Goodies line, our THC beverages, and bulk concentrate sales. Additionally, in support of our exciting efforts with Schilling Cider, we have engaged Sorse Technology, an industry leader in cannabis extraction to supply the water-soluble emulsion material which allows THC to be mixed with water. We are making well considered strategic decisions as to which technologies to bring in-house and carefully identifying and engaging those external firms which most efficiently best support our growing value development ambitions.”About New Leaf Ventures Inc. (CSE: NLV) (OTC: NLVVF)
New Leaf Ventures Inc. is developing a cannabis sector-based scalable securities concept of focused financing and applied management to achieve earnings growth through targeted investment. The Company’s flagship enterprise is New Leaf USA and its subsidiaries, which provide licenses, consulting services, real property, intellectual property and equipment for lease and ancillary services to a Washington-based Tier 3 Producer/Processor focused on cultivating, growing, processing, packaging, and distributing cannabis and cannabis related products. Find out more at: https://newleafventuresinc.com/.For further information, please contact:
New Leaf Ventures Inc.
Invictus Investor Relations
Tel: +1 (604) 330-9220
Email: [email protected]Forward Looking Statement
This news release contains statements and information that, to the extent that they are not historical fact, may constitute “forward-looking information” within the meaning of applicable securities legislation. Forward-looking information may include financial and other projections, as well as statements regarding future plans, objectives, or economic performance, or the assumption underlying any of the foregoing. In some cases, forward-looking statements can be identified by terms such as “may”, “would”, “could”, “will”, “likely”, “except”, “anticipate”, “believe”, “intend”, “plan”, “forecast”, “project”, “estimate”, “outlook”, or the negative thereof or other similar expressions concerning matters that are not historical facts. Examples of such statements include, but are not limited to, statements with respect to the objectives and business plans of the Company; ability to realize benefits from its recent corporate appointments; ability to retain its key personnel; the intention to grow the Company’s business and operations; the competitive conditions of the industries in which the Company operates; and laws and any amendments thereto applicable to the Company.Forward-looking information is based on the assumptions, estimates, analysis and opinions of management made in light of its experience and its perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances at the date that such statements are made, but which may prove to be incorrect. The material factors and assumptions used to develop the forward-looking information contained in this news release include, but are not limited to, key personnel and qualified employees continuing their involvement with the Company; and the Company’s ability to secure financing on reasonable terms.Forward-looking information involves known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from any future results, performance or achievements expressed or implied by the forward-looking information, including, without limitation, risks relating to the future business plans of the Company; risks that the Company will not be able to retain its key personnel; risks that the Company will not be able to secure financing on reasonable terms or at all, as well as all of the other risks as described in the Company’s management discussion and analysis for year ended December 31, 2019 under the heading “Risks and Uncertainties”. Accordingly, readers should not place undue reliance on any such forward-looking information. Further, any forward-looking information speaks only as of the date on which such statement is made. New factors emerge from time to time, and it is not possible for the Company’s management to predict all of such factors and to assess in advance the impact of each such factor on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking information. The Company does not undertake any obligation to update any forward-looking information to reflect information or events after the date on which it is made or to reflect the occurrence of unanticipated events, except as required by law, including securities laws.The CSE does not accept responsibility for the adequacy or accuracy of this release.