Nissan adds three new pickup truck models to popular “Midnight Edition” lineup — announcement comes during total solar eclipse
NASHVILLE, TN–(Marketwired – August 21, 2017) –
- Out of darkness come three new 2018 Midnight Edition trucks — TITAN, TITAN XD and Frontier
- Equipment package adds visual excitement and optimized pricing with black aluminum-alloy wheels and black exterior accents
- Midnight Edition will be offered on nine 2018 Nissan models — Altima, Frontier, Maxima, Murano, Pathfinder, Rogue, Sentra, TITAN and TITAN XD
- Package pricing averages 50 percent discount versus content ordered separately
As the midday sky went dark over Middle Tennessee today during the total solar eclipse, Nissan rolled out three new additions to its popular and hot selling portfolio of custom Midnight Edition models: TITAN, TITAN XD and Frontier Midnight Editions. Nissan’s Midnight Editions sell on average two times faster than standard models. The Midnight Edition lineup also includes the Altima, Maxima, Murano, Pathfinder, Rogue and Sentra.
“Following the tremendous response to the original Maxima SR Midnight Edition, we’ve created a complete portfolio of the popular blacked-out Midnight Edition look among our core Nissan sedan, crossover and SUV models,” said Billy Hayes, division vice president, Nissan Sales, Nissan North America, Inc. “We expect the strong customer appeal to continue with the expansion of the Midnight Edition package to our TITAN, TITAN XD and Frontier pickups.”
The 2018 Frontier, TITAN and TITAN XD Midnight Editions will be available in late fall 2017. Pricing1 is not finalized yet for the Midnight Edition packages but is expected to provide customers with a significant discount versus if the items were purchased separately.
The TITAN and TITAN XD Midnight Editions include a long list of special features: black grille with dark insert, dark headlights, black fog light finishers, black fender louvers (TITAN XD only), black outside rearview mirrors and door handles, step rails, black exterior badging, 20-inch black painted aluminum-alloy wheels, body-color front and rear bumpers, charcoal interior trim, Midnight Edition exterior badges and available Midnight Edition floor mats. Both TITANs are available in a choice of three exterior colors — Magnetic Black, Gun Metallic and Pearl White.
For TITAN, the Midnight Edition package is available on Crew Cab SV and SL grade 4×4 and 4×2 models. TITAN XD Midnight Editions are offered only on Crew Cab SV and SL grade 4×4 models with a Cummins® 5.0L V8 Turbo Diesel engine.
For the 2018 Frontier, the Midnight Edition package includes a gloss-black grille, 18-inch gloss-black aluminum-alloy wheels, semi-gloss-black step rails, body-color front and rear bumpers, black outside rearview mirrors and door handles, black badging and available Midnight Edition floor mats. It is available in Crew Cab SV 4×2 and 4×4 automatic transmission models and in a choice of Magnetic Black, Gun Metallic and Glacier White exterior colors.
“A great custom look straight from the factory is what buyers really appreciate,” said Hayes. “We’re finding that buyers in the millennial age group especially are attracted to the Midnight Editions. Last year, Nissan was ranked as the number one brand for millennial purchases.”
The 2018 Nissan TITAN and TITAN XD are assembled in Canton, Miss., with engines assembled in Decherd, Tenn. or Columbus, Ind., and are covered by “America’s Best Truck Warranty”2 — featuring bumper-to-bumper coverage of 5-years/100,000-miles, whichever comes first. The 2018 Frontier is also assembled in Canton, Miss.
More information on the complete line of Nissan Midnight Edition models is available at https://www.nissanusa.com/midnight-edition-line-up. More information on the Midnight Edition trucks is available at https://www.nissanusa.com/midnighteditiontrucks.
To learn more about the complete line of Nissan sedans, sports cars, trucks, crossovers and SUVs, please visit www.nissannews.com.
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissanusa.com and www.infinitiusa.com, or visit the U.S. media sites nissannews.com and infinitinews.com.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenue of 11.72 trillion yen. Nissan engineers, manufactures and markets the world’s best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault under the Renault-Nissan Alliance since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors, which became the third member of the Alliance — a grouping with combined annual sales of almost 10 million units a year.
For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.
|1||MSRP excludes applicable tax, title, license fees and destination charges. Dealer sets actual price. Prices and specs are subject to change without notice.|
|2||Claim based on years/mileage (whichever occurs first) covered under the New Vehicle Limited Warranty basic coverage. Ward’s 2016 Large Pickup Segmentation and Small Pickup Segmentation v. 2017 TITAN and TITAN XD. Nissan’s New Vehicle Limited Warranty basic coverage excludes tires, corrosion coverage and federal and California emission performance and defect coverage. Other terms and conditions also apply. See dealer for complete warranty details. Warranty claim is current at time of printing.|
Nissan Truck and SUV/CUV Communications