Nissan Canada announces continued support for Canadian football

MISSISSAUGA, ON–(Marketwired – June 22, 2017) – As the 2017 season of the Canadian Football League (CFL) swings into high gear, Nissan Canada Inc. today announced its ongoing support for Canadian football, committing an additional three years of support to the CFL. Nissan Canada will continue to act as the official vehicle provider to the CFL and the Grey Cup championship, which is taking place in Ottawa later this year.

Nissan’s involvement with the CFL dates back to 2007, and in view of this long-time partnership, Nissan’s support will deliver even more exhilaration to football fans this season. From “Nissan Pre-Game Experiences” to “TITAN Corners”, Nissan will be at the forefront of a number of CFL activations. As the official vehicle of the CFL, the Nissan TITAN full-size pickup truck will continue to play a prominent role, which is fitting since the CFL’s largest concentration of fans coincides with the truck market — Western Canada.

“Nissan’s ongoing partnership with the CFL reflects the value we see in reaching out to the Canadian football audience,” said Steve Rhind, director of marketing, Nissan Canada Inc. “With one in two Canadians following the CFL, it is one of the most popular leagues in Canadian professional sports and the loyal fans crave excitement. Through this partnership, Nissan will continue to strengthen its relationship with football fans across the country, as well as reinforce the cutting-edge capabilities of the Nissan TITAN and crossover line-up.”

The Nissan Kickoff Project is the “heart” of this partnership and will return this fall to surprise Canadian high schools with the specific support they need to play football. From valuable insights to donations of training equipment and special player appearances, Nissan Canada and the CFL will work together once again to help train and motivate the next generation of Canadian football players. To date, the Nissan Kickoff Project has supported nearly 3,500 students from 72 schools nationally in 39 cities and nine provinces coast-to-coast. Teamwork, cooperation, hard work and friendship are just some of the benefits that communities across Canada are seeing in these students.

“We are extremely proud to be partnering with Nissan Canada for an additional three years,” said Tyler Mazereeuw, VP, Corporate Partnerships, CFL. “It’s through the support of partners like Nissan Canada that allows us to provide excitement to CFL fans across the country, and we look forward to the many ways that this partnership will continue to provide a positive influence that rallies communities and young football players together.”

Nissan’s involvement in the 2017 CFL season will also include sponsored game days featuring Nissan TITAN barbeques for fans to enjoy, as well as in-game activations and season ticket member draws. Local Nissan participating dealerships are also encouraged to organize events and promotions with the local team to further leverage the partnership.

About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and INFINITI vehicles can be found online at and, or visit the U.S. media sites and

About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenue of 11.72 trillion yen. Nissan engineers, manufactures and markets the world’s best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault under the Renault-Nissan Alliance since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors, which became the third member of the Alliance — a grouping with combined annual sales of almost 10 million units a year.

For more information about our products, services and commitment to sustainable mobility, visit You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.

About Nissan Canada Inc.
Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. NCI directly employs 306 full-time staff across offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC). There are 194 independent Nissan dealerships, 41 INFINITI retailers and 45 Nissan Commercial Vehicle dealers across Canada. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year and World Car of the Year awards.

More information about Nissan in Canada and the complete line of Nissan and INFINITI vehicles can be found online at and

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Media contacts:

Didier Marsaud
Director, Corporate Communications
Nissan Canada
Telephone: 905-629-6400

Stephanie Ronson
Cohn & Wolfe
Telephone: 647-259-3278

Paulo Senra
Director, Corporate Communications
Canadian Football League
Telephone: 416 865 4067