Nissan hosts demonstration of crafts that inspired Xmotion concept
DETROIT, MI–(Marketwired – January 15, 2018) –
- Crafts to be demonstrated during North American International Auto Show’s media days include woodworking, copper metalworking and textile weaving – some of the same techniques applied in the creation of the Xmotion instrument panel, center console and seating
- The Xmotion concept and the full lineup of 2018 Nissan vehicles are on display at Detroit’s Cobo Center from Saturday, Jan. 20 through Sunday, Jan. 28
Nissan’s new Xmotion concept stands out from other concept vehicles with its stunning design, inspired by Nissan’s Japanese heritage.
The Xmotion concept, which made its world debut today at the 2018 North American International Auto Show, signals the future direction of Nissan SUV design and was inspired by traditional craftsmanship. In a nod to that past, Nissan has invited a new generation of craftspeople from Kyoto, Japan’s GO ON project to demonstrate several ancient techniques during the show.
The invitation to share some of the time-honored techniques that the Nissan design team studied while creating the Xmotion concept came from Alfonso Albaisa, Nissan’s senior vice president of global design.
“I was so impressed when I met with the members of the GO ON Project, a new generation of Japanese artisans creating modern works while maintaining the purity of traditional Japanese artistry. In the context of our X Motion concept, wanted to bring attention to their work to a wide audience at NAIAS,” said Albaisa.
GO ON is a collaboration of Kyoto craftspeople who apply traditional techniques to create inspiring new designs with international appeal. The group takes pride in pushing the boundaries of their crafts and bringing “the poetry of Japanese design” to the world.
For more information on the complete 2018 Nissan vehicle lineup, visit NissanNews.com.
For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.
Global Product Communications
Office: +81 (0)50 3804 5833
Mobile: +81 (0)70 1408 5052
Deputy General Manager
+1 (615) 725-1767