Northampton Hotel Group

Come for the cost, stay for the service

If you’ve ever stayed in a hotel in the Greater Toronto Area, Ottawa or Montreal regions, chances are you have been a guest of Northampton Group Inc.

Northampton Group Inc. is a leading Canadian mid-market hotel group, with ownership interests in an impressive 2,000 rooms in 15 hotels in Canada, and a 16th in Princeton, N.J. Northampton strives to make every guest experience an exceptional one, an effort which has been consistently recognized in the industry.  With awards for, 100 per cent Stay Again Rating (Country Inns by Carlson),  three consecutive Directors awards from Best Western, Excellent Quality performer by InterContinental,  two consecutive “Tops in Hospitality” awards, Hotelier Magazine, multiple Choice Hotels Gold Hospitality Awards and many more, Northampton makes guests feel at home.

With an expertise in all facets of hotel business, Northampton has built a reputation for generating significant stakeholder value and profitability. From marketing, to building and management, the company take an exhaustive, hands-on approach to providing the market with “value for the value-conscious traveller, providing products and services that meet their needs,” says President and CEO Vinod Patel from him Mississauga, Ont. head office.

With managed assets valued at over $100 million, “the company has a proven strategy to acquire or build hotels that provide superior accommodation at reasonable prices,” continues Patel.

Northampton, regarded as leaders in the field, had to prove its mettle during the 2008 recession. “The only thing we could focus in on was cost and our relationships with our main customers. And now we’ve picked up volume again by about 20 per cent, and are gaining towards 30.

“[We are] cautiously optimistic that we will see further quarterly increases in the current environment as a result of our careful cost management and the improving economy.”

Aloft Vaughan Mills

Signs that Northampton is back to pre-recession numbers is Northampton’s August announcement of a $17-million hotel scheduled to be completed in the spring of 2012. Aloft Vaughan Mills is a modern and fun take on the hotel. The 130-room hotel, located in the growing district of Vaughan Mills, north of Toronto, will be built in partnership with Silver Hotel Group.

Touted as a “whole new travel experience”, this will be Northampton’s second Aloft hotel, growing on the success of the Aloft Montreal Airport which opened in 2008.

“Our guestrooms are spacious with nine-foot-high ceilings, plus platform beds, free Wi-Fi,

42 -inch LCD televisions, custom Aloft amenities by Bliss spa, oversize showers with rainfall showerheads, our signature coffee and more,” says company literature.

“The past two years have seen gradual improvement in the hotel market,” says Patel. “Management felt that the timing was right to take advantage of both this upward move and a perceptible easing in the credit market, which has enabled us to finance construction cost-effectively.

“Whatever we do we do with integrity. People know when they are doing business with us we stand behind our word. We have been doing this for 27 years, so we have credibility built up with suppliers and customers and employees.”

Vaughan, Ont. an upcoming area

Location is one of the keys to Northampton’s success, says Patel. “With half of our portfolio being new builds, we must select prime real estate for our properties to be successful. We believe Vaughan is a great area and we will be there for the long term. We believe the market was ready for a hotel like Aloft and therefore we kept pursuing development.”

Northampton’s management team kept the company afloat during the recession and is leading it forward in the recovery. As more customers are travelling, they are choosing to stay at a Northampton hotel. The Aloft Vaughan Mills will provide an innovative and value-added attraction for those discovering Vaughan Mills.

Says Patel, “I am excited to welcome our new and existing guest to our hotels.”