OneUp Sports has hired John McCauley, as Vice President, Content and Strategy, a new role for the company. McCauley will run the content and innovation division of the OneUp Sports Network in an effort to provide even better mobile experiences to brands and users. This will include responsibilities for all the OneUp Sports partners and properties including MLB Connect, NFL Connect, NHL Connect, NBA Connect, Maple Leafs Mobile, Washington Redskins, among others.

McCauley formerly served as Senior Director, Marketing for Maple Leaf Sports & Entertainment. he has over 15 years of sports media expertise, managing media, content, digital and marketing programs across five different leagues such as the NHL, NBA, MLS, AHL and MLB. He will continue to be based in Toronto, helping OneUp Sports expand in that market, but will spend some time in the company’s Florida offices.

McCauley began his career at Major League Baseball, as its first online reporter for the Toronto Blue Jays. He also continues to serve as an advisor to Digital Media Zone at Ryerson University, connecting DMZ companies with partnerships that accelerate growth.

“We met John as a result of the incredible partnership OneUp Sports has created with the MLSE and were blown away by his energy and passion for our platform,” said OneUp Sports CEO Daren Trousdell. “John is the right person to lead our efforts to drive the user base, optimize content for partners and raise awareness for all of the apps within the OneUp family.”

“I see a huge opportunity in this role to help create mobile experiences that bubble up the most meaningful features to sports fans based on time and location,” said McCauley. “It is our commitment that no matter where you are, at the stadium or on your couch, we will provide the right experience for you. I am so proud to now be a member of the team and I can’t wait to get started.”

About OneUp Sports:
OneUp Sports offers live-action, edge of your seat, split-second decision making mobile sports platforms that offer a deeper and more engaging live-sports experience. OneUp’s platforms use the power of mobile and social technology, live sports data and content to bring professional sports teams, fans and friends together like never before. Visit www.oneupsports.com, or engage on twitter at @OneUpSports_ and on Facebook at www.facebook.com/oneupgames.

@CanBizJournal