PATTISON Outdoor Exhibits National Campaign, “Unmask Fear” by Robert Young
TORONTO, July 14, 2020 (GLOBE NEWSWIRE) — Toronto-born storyteller and artist Robert Young has partnered with Canada’s leading Out-of-Home advertising company PATTISON Outdoor Advertising to unveil his latest “Unmask Fear” campaign featured in multiple provinces across Canada. The campaign, which launched on June 11th is set to run on Digital Billboards this summer until September 6th, 2020. The inspiration behind Young’s artwork comes in the wake of protests that have been taking place across the world as the calls for racial equality grow louder.
This is the second time Young and PATTISON Outdoor have collaborated, previously for the 2015 Pan Am / Parapan Am Games held in Toronto where PATTISON Outdoor donated advertising space on their 10’ x 20’ Digital Horizontal Posters and 14’ x 48’ Digital Superboards. Young’s latest large-scale Out-of-Home exhibit was developed to illustrate solidarity during unprecedented times and is currently featured in major Canadian cities including Toronto, Calgary, Ottawa and Vancouver.“Robert is a gifted photographer and storyteller. I am pleased that we are able to reunite to showcase his creativity in our larger-than-life formats. When Robert shared his most recent photo – a self-portrait with the words on the mask, ‘Nothing to Fear but Fear itself’ – I was awestruck and knew that we had to share this dynamic and inspiring message across the country.” Says Bob Leroux, VP/GM of National Sales at PATTISON Outdoor.