Perfumania Holdings Reports Second Quarter Net Sales of $109.3 Million

BELLPORT, N.Y., Sept. 15, 2015 (GLOBE NEWSWIRE) — Perfumania Holdings, Inc. (NASDAQ:PERF) (“Perfumania” or the “Company”) the largest U.S. specialty retailer and distributor of fragrances and related beauty products today reported operating results for the fiscal second quarter, representing the thirteen week period ended August 1, 2015.
Michael Katz, President and Chief Executive Officer of Perfumania, commented, “Our focus during the second quarter continued to be on leveraging Perfumania’s position as the nation’s leading independent, vertically integrated specialty retailer, wholesale distributor and manufacturer of perfumes and designer fragrances.  We continued to execute on our strategies to improve margins and profitability and strategically manage our retail operating base, having opened two stores and closed three stores while allocating capital to store remodels and improved technology infrastructure with the goal of making our logistics more efficient and our product merchandising more appealing and accessible to consumers.“The first phase of our organization-wide capital program to implement new computer systems and corporate and information technology enhancements, which will introduce state-of-the-art point-of-sale and inventory management technologies at approximately 50% of our retail locations before the 2015 holiday selling season, began in late August and we are pleased with the initial results. Future phases of our technology upgrade initiative will touch all aspects of our operations including back office systems and accounting, automation and warehousing and will be completed over the next three years. We expect to realize significant operating efficiencies from these investments which are being funded from operating capital and credit facility borrowings. However, to date, our operating results and balance sheet reflect the expenses related to these initiatives but none of the expected benefits.Mr. Katz, concluded, “As we look ahead we believe industry trends are healthy and we are executing on our plan to consistently strengthen our competitive advantages in the marketplace and remain confident that we have both the resources and know-how to drive long-term success. While we remain mindful of the fact that we still have a lot to do, we believe the initiatives we are undertaking will allow us to improve same store sales trends and we expect to open five stores and close one store for the remainder of fiscal 2015.  We also have initiatives underway to drive efficiencies in promotional spending and our sales mix as we continue to emphasize a greater percentage of owned brands and higher gross profit margin offerings such as body sprays. While fiscal second quarter net sales declined on a year-over-year basis, our efforts to improve gross margins led to an 80 basis point improvement, compared to the same period in fiscal 2014.”Operating Review
Net sales during the thirteen weeks ended August 1, 2015, decreased 3.4%, compared to the second quarter of fiscal 2014 reflecting slower than expected same store sales and lower store count as the average number of stores operated was 318 in the fiscal 2015 second quarter, compared to 324 in the prior year period.
Retail segment net sales decreased by 5.4% from the second quarter of fiscal 2015, compared with last year’s second quarter on the back of lower mall traffic across a number of Perfumania stores and to a lesser degree due to fewer locations at the Companies largest consignment customer.Wholesale segment net sales during the second quarter of fiscal 2015 increased by 0.2% from the second quarter of fiscal 2014. This included a decrease in QFG sales from $28.8 million in the second quarter of fiscal 2014 to $28.3 million in the same period in fiscal 2015, offset by an increase in Parlux’s sales from $11.8 million in the second quarter of fiscal 2014 to $12.2 million in the same period in fiscal 2015.Gross profit during the second quarter of fiscal 2015 was $51.1 million, a decrease of 1.7%, compared to last year’s second quarter due to lower retail net sales, while total operating expenses were $66.1 million or an increase of 10.8%, compared to the thirteen weeks ended August 2, 2014. The increases are attributable to higher advertising expense to support new brand launches and higher spending on the ongoing implementation of new computer systems.Interest expense was $1.7 million for the second quarter of fiscal 2015, a decrease of 20.5%, compared to second quarter of fiscal 2014, reflecting lower average outstanding balances and lower average interest rate on our revolving credit facility.This led to a net loss of $16.8 million during the second quarter of fiscal 2015 or a loss per share of $1.08, compared to a net loss of $9.9 million, or a loss per share of $0.64 during last year’s second quarter.Balance Sheet and Liquidity
Cash and cash equivalents were $2.2 million as of August 1, 2015, compared to $1.5 million at January 31, 2015.
Net cash provided by operating activities during the twenty-six weeks ended August 1, 2015 was approximately $8.3 million, compared with approximately $14.3 million used in operating activities during the prior year period. This increase in cash primarily reflected changes in working capital due to the reduction in inventory levels and accounts payable.Net cash used in investing activities was approximately $3.6 million in the twenty-six weeks ended August 1, 2015, compared to $6.5 million in prior year period. Investing activities consisted of Perfumania store construction and remodels, capital expenditures related to the ongoing purchase and implementation of new computer systems and other corporate and information technology enhancements.The decrease in cash used in investing activities resulted from fewer new Perfumania store openings during the twenty-six weeks ended August 1, 2015, compared with the twenty-six weeks ended August 2, 2014, as well as a reduction in spending on software and hardware for the Company’s new computer systems.The Company has a $175 million revolving credit facility with a syndicate of banks, which is used for the Company’s general corporate purposes and those of its subsidiaries, including working capital. The Company was in compliance with all financial and operating covenants under the Senior Credit facility and as of August 1, 2015, the Company had $63.3 million available to borrow under the Senior Credit Facility based on the borrowing base at that date.Donna Dellomo, VP & Chief Financial Officer, commented, ”With over 315 stores offering genuine designer fragrances and beauty products, our online presence via and the nation’s largest designer fragrance consignment program across approximately 1,900 doors, we believe we can capitalize on the growth opportunities in front of us, including our initiatives around new brands and associated product launches that further leverage our portfolio of leading brands and strong distribution capabilities, our recently launched initiative around international expansion and our initiatives around customer engagement.”About Perfumania Holdings, Inc.
Perfumania Holdings, Inc. (NASDAQ:PERF) is the largest specialty retailer and distributor of fragrances and related beauty products across the United States. Perfumania has a 30 year history of innovative marketing and sales management, brand development, license sourcing and wholesale distribution making it the premier destination for fragrances and other beauty supplies. As of August 1, 2015 the Company operated 318 corporate-owned retail stores as well as e-commerce, specializing in the sale of fragrances and related products across the United States, Puerto Rico, and the U.S. Virgin Islands. The Company also operates a wholesale distribution network that addresses approximately 57,000 retail doors. For additional information please visit or contact us at
Forward-Looking Statements
This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are typically identified by words or phrases such as “may,” “will,” “anticipate,” “estimate,” “expect,” “project,” “intend,” “plan,” “believe,” “target,” “forecast,” “objective,” “assume,” “strategies” and other words and terms of similar meaning. Forward-looking statements involve estimates, expectations, projections, goals, forecasts, assumptions, risks and uncertainties. We caution readers that any forward-looking statement is not a guarantee of future performance and that actual results could differ materially from those contained in the forward-looking statement. Among the factors that could cause actual results, performance or achievement to differ materially from those described or implied in the forward-looking statements are our ability to service our obligations, our ability to comply with the covenants in our Senior Credit Facility, any deterioration of general economic conditions, including weaker than anticipated discretionary spending by consumers, competition, the ability to raise additional capital to finance our expansion and other factors included in our filings with the SEC. Copies of our SEC filings are available from the SEC or may be obtained upon request from us. You should also consider carefully the statements under “Risk Factors” in our Form 10-K which address additional factors that could cause our actual results to differ from those set forth in the forward-looking statements and could materially and adversely affect our business, operating results and financial condition. We cannot assess the impact of each factor on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements.
The forward-looking statements speak only as of the date on which they are made, and, except to the extent required by federal securities laws, we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events.- tables follow -

Perfumania Holdings, Inc.
Donna Dellomo
VP & Chief Financial Officer

Joseph Jaffoni / Norberto Aja / Nicole Briguet