For more than 30 years Permul has been a leading wholesale distributor and manufacturer’s agent of commercial restaurant equipment. This trusted partner in the food service industry provides the Canadian hospitality market with a diverse line up of solutions delivered by some of the best food service brands in the world.
Tom Perry founded Permul Ltd. in 1985 when he secured the distribution rights for the Japanese brand of ice makers, Hoshizaki. They were just entering the North American market and took the industry by storm.
Today, Permul represents over a dozen hospitality food equipment brands, distributing products such as ice makers, heavy and medium duty cooking equipment, combi ovens, microwaves, refrigeration, rice cookers, water filtration, water faucets, gas hoses, food preparation commercial appliances and even marine-grade cooking equipment … simply put, everything a professional kitchen requires.
Permul’s distribution centres in Mississauga, Ont. and Delta, B.C. provide the backbone to the company’s network of over 100 dealers nationwide, and a service network of over 200 repair service companies coast to coast, processing over 900 equipment orders per month.
“We grew the company ‘by requirement’, so to speak,” says Stephanie Perry, President. “In the distribution business, when a distributor does not have employees outside its general area, we employ independent sales agents. That’s what we did, and we now have people from B.C. to Newfoundland representing the brands on our behalf,” explains Perry.
Despite its long and deep reach in the Canadian market, Permul remains a family business. The company strives to serve as a trusted partner to customers, dealers and brands alike, offering over 30 years of professional service experience, and long-standing industry relationships.
A business can only be as good as its relationships. “Our business is built on the traditional value of good relationships, and the only way to have good relationships is to build trust. We don’t just sell product, we work with and through our dealer partners by bringing them leads and opportunities, providing training and striving to have a complete and complimentary line-up of the best manufacturers to simplify their job by acting as a one-stop-shop. We succeed by providing value over and above just a product.
“As a distributor, we are also responsible for managing service calls and warranty claims. We stock $300,000 worth of parts alone to support the equipment we have in the field. This allows us to provide our customers with a more holistic offering by providing sales and marketing as well as the aftermarket service attention of the equipment we sell,” explains Perry.
Needless to say, if the equipment does not perform to standard, it may have a serious impact on the business’ operation and the bottom line. That’s why Permul has established a trained and certified service network across Canada, carries a large inventory of parts, and provides overnight shipping, ensuring that the equipment will be up and running in no time.
One of Permul’s strengths is the fact that the company remains strictly focused on commercial kitchen equipment and is faithful to its main brand — Hoshizaki, because Hoshizaki is the brand of choice with the professional kitchen designers. “We have the benefit of being ‘the first call’, if you will. We are the premier line in the industry.”
Another way for Permul to remain a leader is to carry a wide assortment of complimentary equipment for all commercial kitchen needs, and carry the widest assortment of professional products possible. With its industry reputation, Permul is not only seeking the best in the industry, but brands themselves propose partnerships with Permul in order to fast-track their entry into the Canadian market, and also complement Permul’s offering. In the past three years alone Permul brought onboard three new lines.
With the growing Canadian market, and the fact that Permul is such a well-established equipment distributor in Canada, the company goal is to grow its business by annual increments of eight per cent. “We strive to grow at this fairly conservative number by increasing the market share of our current lines, by engaging new sectors and by introducing new and complimentary suppliers to our portfolio But there is a fine line in our world; where you can’t have too many lines and lose focus of the goal of championing each one of them. “We are proud of the work we do for our manufacturer partners and have done a lot of work to ensure we are positioned for sustainable growth. I’m looking forward to what’s next for Permul” concludes Perry.