Pura Naturals Reports 2017 Third Quarter Financial Results

LAKE FOREST, CA–(Marketwired – November 15, 2017) – Pura Naturals Inc. (OTCQB: PNAT), makers of eco-friendly earth-conscious cleaning products, today reported its financial results for the three and nine months ended September 30, 2017.

“During the third quarter of 2017, we continued to advance our business and are pleased with our 202% year-over-year revenue increase. Over the past four quarters, we continued to navigate through a transitional phase, strategically making changes to our sales, marketing and distribution processes. Our goal has been to better engage customers, build brand awareness and identify effective sales channels while commercializing earth-conscious products to the market,” stated Derek Duhame, President of Pura Naturals, Inc.

“We signed agreements with industry experts willing to provide evaluation and consultation of Pura Naturals innovative products. These experts include Dr. David Anderson, an alternative medical therapeutics evaluation expert, Mark Barile, owner of Barile Environmental Inc. and an environmental expert, and JES, a celebrity spokesperson dedicated to living a healthy lifestyle. Their commitment to our business serves as a vote of confidence as we continue to advance our products and brand,” continued Mr. Duhame. “We expanded the distribution of our health and beauty line during the third quarter announcing the availability of the Company’s skin cleansing products in over 1,000 select Walmart stores. We raised significant interest from new retailers and distributors as a result of rebranding and repackaging of our skin care products. Further, we are working to expand our distribution channels to include e-commerce through Amazon as well as our own web properties which will be updated by the first quarter of 2018. We believe the steps we have been taking to move our business forward are showing positive momentum.”

“In addition, the Pura Marine business unit is expanding with a major private label opportunity pending, launch of a quick response spill kit, presence on Anglers Chronicles fishing show, attendance at the Fort Lauderdale Boat show and product sales through The Jankovich Company. The Fisherman’s cleansing bar will soon be available through major fishing charter companies throughout the west coast and targeted towards marinas and bait & tackle stores and related distributors throughout the US. Our commitment to developing eco-friendly and earth-conscious cleaning solutions and the demand for such products on the market will drive our growth in 2018 and beyond,” concluded Mr. Duhame.

2017 Third Quarter Financial Summary:

    Three months ended September 30,      
    2017     2016     Y/Y Growth
Revenue   $ 221,334     $ 73,284     202%
Costs of goods sold   $ 206,265     $ 55,339     273%
Cost of goods sold as a percentage of sales     93%       76%      
Selling expense   $ 15     $ 8,785     -100%
General and administrative expense   $ 1,084,193     $ 341,843     217%
Operating expenses   $ 1,084,208     $ 350,628     209%
Net loss   $ (1,695,002 )   $ (332,683 )   409%

About Pura Naturals
Pura Naturals has a household cleaning product that absorbs grease and grime while delivering unique soap infusion without harmful chemicals or the bacteria buildup common with typical sponge products. Pura Naturals’ foam technology was developed in response to the gulf oil spill. The revolutionary foam absorbs grease while repelling water and inhibiting bacteria growth and odors. The earth conscious company prides itself on its plant-based products made from renewable resources with no petroleum by-products. Pura Naturals products are sold at CVS Pharmacy, Ingles Markets, Kroger, Meijer, Sprouts Farmers Market, Target, Walmart and Whole Foods Market nationwide. Further information can be found at www.puranaturalsproducts.com

Forward Looking Statements and Other Important Information
Some of the statements herein constitute forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance, or achievement expressed or implied by such forward-looking statements.

Factors that might cause such a difference include, but are not limited to, the following: general economic and business conditions, both national and in the regions in which the Company will operate; industry capacity; demographic changes; existing laws and government regulations and changes in, or the failure to comply with, such laws and regulations; competition; challenges to our intellectual property rights; technological developments that increase the cost of providing or reduce the demand for the Company’s services; changes in business strategy or development plans; the ability to attract and retain qualified personnel; the availability and terms of obtaining capital to fund the Company’s business; and other factors referenced herein.

In connection with, and because we desire to take advantage of, the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, we caution readers regarding certain forward looking statements in the following discussion and elsewhere in this report and in any other statement made by, or on our behalf. Forward-looking statements are statements not based on historical information and which relate to future operations, strategies, financial results or other developments. Forward looking statements are necessarily based upon estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are beyond our control and many of which, with respect to future business decisions, are subject to change. These uncertainties and contingencies can affect actual results and could cause actual results to differ materially from those expressed in any forward looking statements made by, or on our behalf. We disclaim any obligation to update forward-looking statements.

In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “could,” “intend,” “expects,” “plan,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of such terms or other comparable terminology. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements.

For more information, please contact:

Investor Contact
Todd Fromer / Allison Soss
KCSA Strategic Communications
P: +1-212-682-6300
tfromer@kcsa.com / asoss@kcsa.com

Corporate Contact

Robert Doherty
Chief Executive Officer
Pura Naturals Inc.
P: 949-273-8100
Email: info@puranaturalsproducts.com