Software Update to Address iPhone Speed

iphone-5

CBJ — Apple Inc. CEO Tim Cook says his company is releasing a software update that will allow users to turn off a feature that slows down iPhones when batteries are low on charge.

An Apple spokesperson declined to comment beyond Cook’s remarks or say when the update would be available to consumers.Apple confirmed on Dec. 20 that software in iPhone 6, iPhone 6s and iPhone SE models to deal with dangers from aging batteries could slow down the phone’s performance. Within days, Apple faced lawsuits over the phone slowing.

Many users have speculated that Apple intentionally slows down older phones to encourage customers to buy new ones. No credible evidence has emerged that Apple has ever done so. On Dec. 28, Apple issued a public apology to customers over the battery issue and said it has never purposely shortened the life of its products.Apple also lowered the price of battery replacements for affected models. The lower price might encourage consumers to replace their battery instead of buying a new phone.  Good for the consumer — but likely not good for sales of iPhones in 2018.

@CanBizJournal

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