TELUS introduces Bring-It-Back, helping customers get the latest smartphones for less

CBJ Newsmakers

New and current customers will save big upfront on the latest and greatest smartphones when they agree to bring their device back at the end of their two-year contracts

TORONTO, Jan. 16, 2019 (GLOBE NEWSWIRE) — Today TELUS continues to put customers first as it launches an industry-first smartphone affordability program, called Bring-It-Back. The program provides both new and renewing customers the ability to get the latest and greatest eligible higher-tier smartphone devices for a lower upfront cost when the customer agrees to bring back the device at the end of their contract.

With the pace of smartphone evolution moving exponentially, there’s always a new device that’s bigger, better and faster coming out. But these new cutting edge smartphone features, such as enhanced processing power, camera technology, battery life and data speeds, can be costly for an average consumer. That’s why TELUS is introducing Bring-It-Back in order to make the latest devices more easily accessible for Canadians.

“We’re passionate about giving customers options and choice, including when it comes to purchasing devices. We know that Canadians love having the latest smartphone technology in their hands, but understand that the upfront cost of these devices can be a barrier,” said Jim Senko, President, Mobility Solutions at TELUS. “We’ve listened to our customers and are proud to offer an affordability program like Bring-It-Back.”

Customers who select the Bring-It-Back program will receive a deduction off the upfront cost of their new device (the exact dollar amount will depend on the specific device). At the end of their two-year contract, customers can bring the device back to TELUS in good working condition and upgrade to a new device with the option of re-enrolling into the Bring-It-Back program. They can also choose to repay the initial Bring-It-Back Program Amount and keep the device. There is no cost to enroll in Bring-It-Back or any fees associated with the program throughout the term of the contract. This program is great for customers who want to stay up to date with the latest smartphones without the high entry cost.

As an example, currently a smartphone that costs $300 upfront may be offered a Bring-It-Back Program Amount of $200, meaning that the customer would pay $100 upfront. After the two-year term, the customer can choose to return the device in proper working order or pay the original $200 program amount. At the end of the term, the customer can upgrade to the latest device and re-enroll into the program.

This program also alleviates the hassle and risks associated with customers selling devices on secondary markets when it’s time to upgrade, and it supports TELUS’ ongoing commitment to environmental sustainability by refurbishing and re-selling the devices that are brought back, giving them a new home rather than adding to electronic waste.

More information about Bring-It-Back can be found at

TELUS (TSX: T, NYSE: TU) is one of Canada’s largest telecommunications companies, with $14.1 billion of annual revenue and 13.3 million subscriber connections, including 9.2 million wireless subscribers, 1.8 million high-speed Internet subscribers, 1.3 million residential network access lines and 1.1 million TELUS TV customers. TELUS provides a wide range of communications products and services, including wireless, data, Internet protocol (IP), voice, television, entertainment, video and home and business security. TELUS is also Canada’s largest healthcare IT provider, and TELUS International delivers business process solutions around the globe.

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed over $650 million to charitable and not-for-profit organizations and volunteered more than 1.21 million days of service to local communities since 2000. Created in 2005 by President and CEO Darren Entwistle, TELUS’ 13 Canadian community boards and five International boards have led the Company’s support of grassroots charities and have contributed $72 million in support of 7,000 local charitable projects, enriching the lives of more than 2 million children and youth, annually. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

For more information about TELUS, please visit

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Sacha Gudmundsson
TELUS Social and Media Relations