The Flowr Corporation’s BC Pink Kush Wins Top Indica at Inaugural Kind Magazine Awards

The Flowr Corporation’s BC Pink Kush Wins Top Indica at Inaugural Kind Magazine Awards

Canadian budtenders vote Flowr’s BC Pink Kush the Top Indica Flower in 2020.
Flowr’s BC Pink Kush was a top 10 selling SKU in the dried flower category and the #1 selling SKU in the premium dried flower category through Q3 2020 in Ontario.Flowr’s BC Pink Kush has not been irradiated in approximately 2 years. Flowr to move in 2021 to innovative packaging to highlight premium quality of its BC Pink Kush.TORONTO, Dec. 18, 2020 (GLOBE NEWSWIRE) — The Flowr Corporation (TSX.V: FLWR; OTC: FLWPF) (“Flowr” or the “Company”) is pleased to announce its BC Pink Kush was awarded the Top Indica Dried Flower in Canada. Chosen by over 150 retail budtenders from across the country, the awards were organized by kind Magazine, Canada’s pre-eminent premium cannabis lifestyle magazine. Budtenders voted on the best Canadian cannabis companies and products of the year across 22 categories and thousands of products.“A recognition of this magnitude by budtenders across the country validates our strategy of becoming one of the leading companies in the premium segment of the cannabis market in Canada,” commented Vinay Tolia, Chief Executive Officer of Flowr. “Budtenders play a critical role in educating consumers about cannabis brands and products. We could not be more pleased to be viewed as having the best product in the marketplace by this key group of cannabis connoisseurs who act as Flowr brand advocates on our behalf.”Josh Nagel, Chief Executive Officer of kind Magazine, shared his congratulations with the team at Flowr, “Congrats to the whole Flowr team on their kind award for ‘Best Indica, Dried Flower’ in Canada in 2020. There are a handful of LP’s that are so widely regarded by budtenders for quality and consistency and Flowr is clearly at the top of that list.” He continued, “Aside from their weed, there is a group of really really good, kind people behind the brand. Can’t wait to follow their success in 2021.”This award comes after BC Pink Kush was a top 10 selling SKU in the dried flower category and the #1 selling SKU in the premium dried flower category through Q3 2020 in Ontario (1).  Flowr believes a key differentiating factor with respect to its focus on growing quality cannabis is how its facility was designed to not use irradiation in its production process.  Flowr’s BC Pink Kush has not been irradiated in approximately 2 years.  Moreover, the Company believes narrow THC bands provide consumers with the consistency they expect from quality products and BC Pink Kush’s THC range has been 20-25% consistently over the same time frame. The aggregate list of winners is available in kind Magazine’s December 2020 publication which has an estimated circulation of 1.2 million readers.In 2021, the Company will be implementing innovative new glass jars for its dried flower products. Flowr believes this packaging enhancement will build on its positioning within the premium segment of the market. The Company is also excited about upcoming new high THC cultivar launches in 2021 the first of which is expected to be BC Black Cherry which will initially be available in the market in pre-roll formats beginning in January 2021 with 3.5g jars to follow shortly thereafter.(1)   Source Hifyre dataAbout The Flowr CorporationThe Flowr Corporation is a Toronto-headquartered cannabis company with operations in Canada, Europe, and Australia.  Its Canadian operating campus, located in Kelowna, BC, includes a purpose-built, GMP-designed indoor cultivation facility; an outdoor and greenhouse cultivation site; and a state-of-the-art R&D facility.  From this campus, Flowr produces recreational and medicinal products.  Internationally, Flowr intends to service the global medical cannabis market through its subsidiary Holigen, which has a license for cannabis cultivation in Portugal and operates GMP licensed facilities in both Portugal and Australia.Flowr aims to support improving outcomes through responsible cannabis use and, as an established expert in cannabis cultivation, strives to be the brand of choice for consumers and patients seeking the highest-quality craftsmanship and product consistency across a portfolio of differentiated cannabis products.  For more information, please visit flowrcorp.com or follow Flowr on Twitter: @FlowrCanada and LinkedIn: The Flowr Corporation.On behalf of The Flowr Corporation:
Vinay Tolia
CEO and Director
CONTACT INFORMATION:INVESTORS & MEDIA:
Thierry Elmaleh
Head of Capital Markets
(877) 356-9726 ext. 1528
thierry@flowr.ca
This press release contains “forward-looking information” within the meaning of Canadian securities laws, which may include but is not limited to statements made concerning: the implementation of innovative new glass jars for the Company’s dried flower products, and the impact thereof on Flowr’s product positioning; and high THC cultivar launches and the timing and formats thereof. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “is expected”, “expects”, “scheduled”, “intends”, “contemplates”, “anticipates”, “believes”, “proposes” or variations (including negative and grammatical variations) of such words and phrases, or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Such information and statements are based on the current expectations of Flowr’s management and are based on assumptions and subject to risks and uncertainties. Although Flowr’s management believes that the assumptions underlying such information and statements are reasonable, they may prove to be incorrect. The forward-looking events and circumstances discussed in this press release may not occur by certain specified dates or at all and could differ materially as a result of known and unknown risk factors and uncertainties affecting Flowr, including risks relating to: general economic and stock market conditions; adverse industry events; loss of markets; future legislative and regulatory developments in Canada and elsewhere; the cannabis industry in Canada generally; the ability of Flowr to implement its business strategies; Flowr’s inability to produce or sell premium quality cannabis, risks and uncertainties detailed from time to time in Flowr’s filings with the Canadian Securities Administrators; the Company’s inability to raise capital or have the liquidity to operate or advance its strategic initiatives and many other factors beyond the control of Flowr.Although Flowr has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking information or statements, there may be other factors that cause actions, events or results to differ from those anticipated, estimated or intended. No forward-looking information or statement can be guaranteed. Except as required by applicable securities laws, forward-looking information and statements speak only as of the date on which they are made and Flowr undertakes no obligation to publicly update or revise any forward-looking information or statements, whether as a result of new information, future events or otherwise. When considering such forward-looking information and statements, readers should keep in mind the risk factors and other cautionary statements in Flowr’s Annual Information Form dated April 29, 2020 (the “AIF”) and filed with the applicable securities regulatory authorities in Canada. The risk factors and other factors noted in the AIF could cause actual events or results to differ materially from those described in any forward-looking information or statements.Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.Photos accompanying this announcement are available athttps://www.globenewswire.com/NewsRoom/AttachmentNg/92acb3e4-071b-40dc-b6f0-01b27be5366fhttps://www.globenewswire.com/NewsRoom/AttachmentNg/faaee091-e350-4935-8f57-1d463f200ec9

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