The Photographic, Video and Digital Imaging Show

CBJ OnSite

Whether you’re a professional, an enthusiast or just showing a first-time interest in photography, the Photographic, Video and Digital Imaging Show was the place to be from May 14 to 16. Held at the International Centre in Mississauga, Ontario, the exhibition had Canada’s largest selection of photographic gear and experts under one roof. With over 50 exhibitors, there were ample opportunities to ask questions, try the gadgets and learn from the pros.

This show had everything. Attendees could visit the Shooting Centre to try out the latest high-definition Digital SLRs; test the newest lenses on the market at the Lens Gallery; sit in on numerous presentations; learn how to manage and edit photos with state-of-the-art imaging software; and even trade their old camera and upgrade to a new one!

Needless to say, all of the big names in photography were represented there: Canon, Nikon, Olympus, Sigma, Sony and so on. And each had something to share with the attendees. My personal favourite was the Nikon D300s. From Nikon’s flagship DX-format Digital SLR, the D300s brings evolutionary performance improvements, as well as video and stereo sound. Built for agility, the camera is for professionals, so it is fully loaded!

For something a little less intense, I found myself intrigued by the Canon Rebel T2i, which combines professional features into an easy-to-use, lightweight digital SLR. With a class-leading 18.0 megapixel CMOS Image sensor, increased light sensitivity for low-light photography and the ability to capture 3.7 frames per second, the T2i is ready to go the minute it’s picked up.

Of course, the show wasn’t just about the latest and greatest technology, the seminars were invaluable to pros and newbies alike.

Take, for example, Deanne Fitzmaurice for Think Tank Photo. As a Pulitzer Prize winning freelance photographer, her work has been published in Time, Newsweek, U.S. News & World Report, the NY Times Magazine, Sports Illustrated and ESPN Magazine. Fitzmaurice’s presentation, called “Storytelling in the Digital Revolution,” was about embracing new ways of visual storytelling with DSLRs using both still and HD Video capabilities together with sound. She emphasized the demand for photographers with an eye, as well as multimedia skills. Fitzmaurice also shared about the importance of strong storytelling whether you are shooting a personal project or an assignment for a magazine, a corporation, an NGO, or a news website.

There was also Richard Lautens from DayMen Photo Marketing, who is also a Toronto Star photographer. Lautens told the audience about his “Plum” assignment—photographing the 2010 Vancouver Olympics. Along with showcasing his magnificent shots, Lautens discussed his photo techniques, detailed the equipment he used on this shoot, and showed how he overcame any and all obstacles.

One last noteworthy presenter was Kristian Bogner for Nikon Canada. At age 32, Bogner is one of the youngest photographers in his class. As an internationally award winning commercial photographer, he is well acclaimed and his work has found a great range of media. His work has been published in catalogues, books, billboards, magazines, web, ad campaigns and television commercials. Bogner was a delight. He talked about inspirations and his life as a commercial photographer.

Indeed, the Photographic, Video and Digital Imaging Show was spectacular. As a first-time attendee, I know I will make sure to my schedule open for the event next year. In the meantime, perhaps I should take some courses at Henry’s School of Imaging to sharpen my skills.