Toronto’s Favourite Butler, Alfred, Partners with PenguinPickUp to Expand Locations of its Eco-Friendly Dry Cleaning and Shoe Care Service

CBJ Newsmakers

TORONTO, Dec. 20, 2018 (GLOBE NEWSWIRE) — Alfred, Toronto’s 24 hour on-demand butler service, is excited to announce a new partnership with PenguinPickUp, that will expand its eco-friendly dry-cleaning, wash fold laundry, shoe care and alteration services to select PenguinPickUp locations across the GTA.

The partnership will expand Alfred’s footprint in the GTA to nearly 300 locations, which are mostly made up of individual condo, apartment and office buildings.  Through this partnership, Alfred will now be able to serve a wider range of customers who do not live or work in Alfred-serviced locations by creating a broader network of drop off locations across the city.

Founder Matt Young says, “Our mission at Alfred has always been to make people’s lives easier by handling the day-to-day chores that you’d rather not spend your weekend doing.  We’ve been doing this for residents and workers in our locker-enabled buildings, but if you don’t live or work in one of those locations you couldn’t use us. With this new partnership, we’re creating an immediate retail footprint across the GTA and tapping into a customer base that values the same things we deliver; convenience, quality, and top-notch customer service.”

“We are thrilled to bring Alfred services to the residents living close to our PenguinPickUp locations,” said Egil Moller Nielsen, Head of PenguinPickUp.  “We believe customers will be amazed at the many benefits Alfred will bring to their dry cleaning and concierge experience, as well as the true convenience of PenguinPickUp – being able to do all of your shopping and services at one location.”  

Prospective customers can find a list of buildings that Alfred services or request for their own building to be serviced on their website at Alfred will be available at the following PenguinPickUp locations immediately:

  • 3200 Hwy 7, Vaughn, ON
  • 1401 Lawrence Avenue West, North York, ON
  • 2625E Weston Road, North York, ON
  • 1900 Eglinton Avenue East, Scarborough, ON
  • 31-9325 Yonge Street, Richmond Hill, ON
  • 453 Parliament Street, Toronto, ON
  • 228 Queens Quay West, Toronto, ON
  • 120 Eglinton Avenue East, Toronto, ON
  • 68 Abell Street, Toronto, ON
  • 609 Church Street, Toronto, ON
  • 531 Adelaide Street West, Toronto, ON

About Alfred:

Alfred is Toronto’s favourite Butler tasked with handling day-to-day shores like Dry-Cleaning, Laundry, Shoe Care, and Alterations for customers across the GTA.  Alfred was created to make peoples lives easier by conveniently and affordably delivering these day-to-day services On Demand.  Through their free iOS and Android app (search “Alfred Service” in app stores), customers are able to place and track orders on-demand, and Alfred’s team of butlers will pick up, clean, and deliver completed orders in as little as 24 hours. To learn more, visit

About PenguinPickUp:

PenguinPickUp is a physical and digital service connection retailers and brands worldwide with consumers. PenguinPickUp provides a network of over 100 locations across Canada, offering customers with drive-through and walk-in experience that allows online shoppers to pickup their packages within minutes.  With extended operating hours, customers can collect their online purchases at a time that is convenient for them. 

PenguinPickUp locations can store fresh and frozen food as well as hard goods such as electronics and apparel.  Customers can ship almost anything to PenguinPickUp from any online retailer. 

To learn more, visit

Alfred Contact Information
Christine Bentley
Director of Customer Experience

PenguinPickUp Contact Information
Roxana Contreras
Marketing Associate
905-760-6200 ext. 7880