Opening its doors in 1978, Toyota Plaza of St. John’s, N.L. has more than 35 years in business, and has emerged as Atlantic Canada’s top volume automotive dealer.
Offering the largest selection of Toyota cars and trucks across Newfoundland and Labrador, increased customer interest saw the dealership shift its operations to a more spacious location in 1993, further enhancing the company’s service offering and customer dedication. Two years later, further expansion was again needed to meet rising consumer demand. Today, Toyota Plaza operates in a modernized, state-of-the-art facility.
Toyota Plaza lives by its mission statement as an organization dedicated to delivering exceptional customer service. It is this motto that has pushed Toyota Plaza to the forefront of the competitive automotive sales market. A focused, customer centric model is the means to success at Toyota Plaza.
Toyota Plaza’s website summarizes, “In striving to deliver our mission, we recognize that our staff is our most valued asset. We provide the tools and support they need to deliver our mission.”
Earlier this year, Toyota Canada Inc. announced year-to-date sales increases of 23.4 per cent. According to the report, issued in November 2012, Toyota Canada reported October car and truck sales that totalled 17,101 sold vehicles, an increase of 14.2 per cent from October 2011 figures. At the end of October 2012, Toyota Canada reported 165,342 vehicle sales, a 23.4 per cent year-over-year increase.
October 2012 also saw Toyota Canada reach several new achievements, including a record number of hybrid sales for both the Toyota (1,136) and Lexus (344) divisions. Today, nearly nine per cent of all Toyota Canada sales are hybrid vehicle purchases. At the end of October 2012, Toyota Canada hybrid sales totalled nearly 15,000 vehicles, topping the 2008 high of 13,546 hybrids sold.
The Lexus division of Toyota Canada also reached new heights in October 2012, reporting an all-time October high of 1,520 vehicles sold, up 23.7 per cent from the same month of the previous year. Ten months into 2012, Lexus reported year-to-date sales of 12,650 vehicles, an increase of 13.9 per cent year-over-year from the same period in 2011.
Across the Toyota lineup, each of its models reported year-over-year increases in October 2012, including the Toyota Camry, up 56.9 per cent, or 1,189 vehicles, the Toyota Tacoma, up 29.5 per cent, or 1,045 vehicles, the Toyota RAV4, up 29.8 per cent, or 2,512 vehicles, the Toyota Highlander, up 93.6 per cent, or 664 vehicles, and the Toyota 4Runner, up 24.4 per cent, or 255 vehicles.
Collectively, Toyota passenger car sales in October 2012 totalled 7,832, up 14.1 per cent, while Toyota truck sales were slightly less, at 7,229 vehicles, up 10.7 per cent.
“October was an excellent month, with strong momentum continuing for sales of trucks and hybrids,” Tony Wearing, Senior Managing Director with Toyota Canada Inc., indicated in the report. “The [Toyota] Camry is the No. 1 in its segment for the year. With fresh styling, modern amenities, generous standard features, an exceptionally smooth ride, and amazing fuel efficiency, the Camry is appreciated by an increasing number of Canadians.”
In terms of hybrid sales, Toyota Canada reached a new October sales record of 1,136 vehicle sales, a staggering 186.9 per cent increase from the previous mark. Year to date, Toyota hybrid sales covered 12,543 vehicles. The Toyota Prius model reported 773 vehicles sold in October 2012 and a record high of 8,677 hybrid vehicles sold year to date.
The excitement continues for the Toyota brand in 2013, with Toyota Canada launching its next automotive series, including the redesigned Toyota Avalon, as well as the Prius C, RAV4, and the Sequoia. Toyota Canada has also launched updated models of its passenger cars, the Toyota Camry, Toyota Corolla, and the Toyota Matrix, as well as its truck models, including the Toyota FJ Cruiser, the Toyota Highlander Hybrid, the Toyota Tacoma, the Toyota Tundra, and the Toyota Venza.
In 2011, Toyota Canada was the first automotive manufacturer to match of all its elements to the Star Safety System Standard on each of its vehicles. That innovation has only grown as Toyota Canada continues to unite passenger safety with vehicle performance.