Trotman Auto Group Grows to 11 Dealerships

Surrey, BC– January 21st, 2019 – British Columbia’s most innovative dealer group, Trotman Auto Group (TAG) is growing again with their acquisition of two dealerships from the Haley Automotive Group, Haley GM in Sechelt and Haley White Rock Chrysler in Surrey. This most recent addition will include TAG’s 11th dealership, first GM dealership and their fourth Chrysler (FCA) dealership.

Our doors officially opened to the Sunshine Coast Community on Monday, December 3rd, 2018 as Sunshine Coast GM, welcoming over 35 new team members to our growing family. The new name reflects the expanding community and region that TAG is proud to serve. “We are excited to welcome Haley GM to the TAG family and can’t wait to serve the incredible community throughout the Sunshine Coast,” said Mitch Trotman, President – Fraser Valley, Vancouver Island and Sunshine Coast.

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TAG’s fourth FCA dealership, White Rock Dodge, officially opened on January 2nd, 2019. Prior owner, Joe Haley, purchased the dealership from his father, Brian, in 2001. The Haley Group has proudly operated out of the South Surrey Automall since 1985 where the dealership remains today. It employs 35 full and part-time team members. “We have been looking forward to expanding our group’s offering in South Surrey for a long time,” said Brad Trotman, President – Lower Mainland. “We’ve served the community with White Rock VW since 2014 and are delighted to grow to include the Haley team within our awesome culture.”

TAG’s philosophy of people development and promotion from within its organization has provided growth opportunities and promotions for many team members with the acquisition of the Haley dealerships. “We are excited on so many fronts with our latest acquisition,” said Mike Trotman – TAG’s CEO. “We are thrilled to welcome a new, world-class brand into our group with our first General Motors dealership. Our relationship and commitment to FCA continues to grow and leads the province of BC with our number of locations and retail volume. We continue to expand and serve the communities in the local BC market that we love. And, we are privileged to take the baton from a superb, long-time competitor & colleague in Joe Haley. We wish Joe and his family all the best as he begins a new chapter.”

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About Trotman Auto Group
Trotman Auto Group (TAG), led by Mike, Mitch and Brad Trotman, owns and operates 11 full service automotive dealerships across the Lower Mainland, Fraser Valley, Kootenays, Vancouver Island and Sunshine Coast. TAG has grown from a single point, mid-sized Chrysler dealership to a multi-brand, nationally recognized industry leader and one of the most innovative dealer groups in Canada, employing over 550 team members representing 12 world class automotive brands. Our vision of living our values “OUT LOUD” every day, every interaction and with every person creates a vibrant culture, an engaged team and an exceptional employment and guest experience. TAG is the recipient of the 2016 CADA Laureate Award and proud to be named one of Canada’s Best Managed Companies.

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Contact Information:
Andrea Greenidge – Executive Assistant
Trotman Auto Group
[email protected]