UFC Sold for $4 Billion

UFC owners - Fertitta brothers and Dana White

CBJ — In what turned out to be one of the worst kept secrets of all-time, it has finally been confirmed that the Ultimate Fighting Championship (UFC) has been sold for $4 billion.

Talent agency WME-IMG revealed that it is partnering with its owner Silver Lake Partners, Kohlberg Kravis Roberts and MSD Capital, the investment firm of Michael Dell, to take over the mixed martial arts company.

At $4 billion, it stands to be the most expensive transaction for an organization in sports history.

UFC president Dana White, who had adamantly denied the organization was for sale for the past two month, finally admitted it was true on Sunday.

The $4 billion sale marks a tidy profit for brothers Lorenzo and Frank Fertitta, who fronted $2 million to purchase the then struggling organization in 2009 in taking an 81% ownership stake in the enterprise. The profit from the sale alone is $3.998 billion.

The price paid for UFC is roughly seven times its annual earnings.

Dana White, who has a minority 9% stake, will remain on as president under the new regime. The government of Abu Dhabi owns the remaining 10%.

@CanBizJournal

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