Wednesday, January 27, 2021Canada's Leading Online Business Magazine


Realizing the potential of waste

As businesses grow and expand, so do their office needs. Upgrading a business’s office space is a marker of success; it says that demand is growing, and that the company is on a prosperous path. Yet upgrading office space does come with certain logistic factors, primarily, what to do with the old office furnishings, such as the desks, computers, chairs, tables, whiteboards, etc.

In the past, companies typically have their corporate assets sent to a landfill to rot, and are of no use to anyone, even though they are often in good condition. Alternatively, a company will think to sell this material, and go through the long process of finding a buyer, and are still left with the task of dismantling, and moving the cumbersome equipment.

“The old way of thinking is to continue to throw everything in the landfill simply because that is the easiest option, and often getting rid of the old furniture is something that is an afterthought,” says Manager, Strategic accounts, Elena Jusenlijska.

A better approach

Progressive companies are now turning to a new service called waste2wonder, a Mississauga-based office furniture repurposing company that is changing the perception of waste. Clients who are moving, upgrading or simply replacing corporate assets call waste2wonder to remove, repurpose and recycle redundant pieces, thereby outsourcing all the work associated with a move, and gaining the knowledge their goods will be used and kept out of landfills.

Servicing clients coast to coast, waste2wonder is working with corporations and SMEs to facilitate their moves. “I can rest assured that all my items will be safely removed, and that they will be repurposed, recycled, and disposed of in the most socially and environmentally responsible way,” says Director Thomas Seuberlich. “Customers know we can take care of their sensitive data, oversee the removal so they don’t need to, and provide them with a comprehensive report that they can use.”

waste2wonder is not a charity, however it is a charitable cause, a social enterprise that employs skilled labourers and sales marketers who work closely with NGOs, local and national and international charities. When corporate assets become available, they immediately know where they will be best suited. waste2wonder wants to admonish misconceptions about decommissioning an office.

“Thankfully, there are corporations who realize after probably going through the process once before, that what is perceived as free is not actually,” says Jusenlijska. “There are clients that realize the opportunity it presents and that is where we come in.

“The opportunity is realizing that, yes, you do have to pay for the service. You can choose to do so and have it delivered to the dump, or to call waste2wonder to take it away but have it captured in a way you can spread the word, and take advantage of the good being done.”

waste2wonder has a meticulous tracking process, and all trucks are required to provide weight tickets. This occurs whether the items are going to a warehouse, a recipient charity, an accredited recycler, or a landfill. All the details of what went where are included in a report.

“Engaging waste2wonder is not only a green, socially responsible thing to do, but a marketing opportunity that you can’t afford to miss,” adds Seuberlich. “You can expect a return on that investment in the form of increased brand value, and access to ecologically conscious customers, as well as intangibly valuable returns like social media exposure.”

Companies who avail themselves of waste2wonder’s services not only unload their furniture, but in doing so support charities, schools, and non-profits with this furniture by facilitating the supply of furniture into the demand from the community.

Diverted waste is very real, and when captured in numbers can be put into CSR reports and can be shared internally and externally. The client gets to find out which were supported and what charities they are working on, what their vision and missions are, and spread the word about supporting these causes.

Larger corporations were first to gravitate towards waste2water, but SMEs are also seeing the benefit. “Smaller companies feel the need to be more transparent and are non-hierarchical so there is a lot of accountability when it comes to environmental impact. For those reason, smaller companies choose us,” says Jusenlijska. “It empowers their employees to know they work for a great, environmentally-aligned company.

“We are connecting corporate social responsibility with actions,” says Seuberlich. “We provide a hybrid service for companies by aligning them with good causes but also getting the job done.”