Yellow Pages Makes Cutbacks

Yellow Pages image

CBJ – Yellow Pages is cutting home delivery of its information book to a number of cities across Canada due to tough economic times. Home delivery in “select neighbourhoods and areas” will be discontinued over the next 12 to 18 months, starting with Brampton, Mississauga and Oakville, Ont.

The move is the latest in the Montreal-based company’s selective phasing out of its printed directories – white and yellow – as it makes the transition to online digital information.

Instead of home-delivery in cities and areas being evaluated on a per-market basis, the company will make it available at various distribution points, including existing newspaper-style street-level boxes and racks in retail locations such as supermarkets and drugstores.

@CanBizJournal

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